A financial start-up company came ahead, specializing in debt and equity services. This company was involved in providing world class services of Loan Against Property.
After understanding the structure and ethics of the company, we zeroed down on the singular objective of establishing the brand identity as one of ‘financial prosperity as a journey and not a destination.’
The entire brand image was created to have a stalwart identity in order to inspire confidence, with long, thick arrows projecting an onward movement and agility in the clientele’s financial journey. While the form of the logo showcased a sense of immediacy with the use of an arrow in the ‘E’ standing out in the colour yellow from the otherwise whiteness, it was also created to symbolise strength and stand the test of time.
Brand Concept, Brand Name, brand Identity