B2B Branding goes beyond trends or social media platforms. It is all about building a connect between the brand and business, going beyond functionalities, and identifying not only the difference but also relevance to the identified audience. B2B Branding translates into stronger relationships, profitable businesses and pointed results.
From an experience of over a decade servicing B2B brands, B2B Brand Practice understands the pressing need to humanize business brands.
The Human Element Framework
Harmony is about establishing a balance and sync at various levels. This includes breaking silos and sustaining consistency to function together. Be it external or internal relationships of the organization Harmony is a principle to having verbal, visual and behavioural balance defined and in place always - the hallmark of good brands.
Humaneness is a fundamental premise of activating the HE Framework in B2B businesses. The thought of having an organizational mind and heart that displays empathy, and compassion evokes a sense of direction, not only purpose. In our times, this outlook could help the people, the planet, and businesses.
Happiness comes with results. And results mean different things to different stakeholders. A good business challenge resolution happens when brand thinking ensures the output is as per expectations and to the satisfaction of intended stakeholders.
Honesty is all about Living True to the values of the business and the brand. It is also a measure of our performance to see how we perform. Primarily, this is when the brand starts living its true self and interacts with stakeholders in its environment of operation.
Solving for a variety
of business challenges
- Growing competition, eroding revenues
- Expansion into new geographies
- Expansion of Offerings
- Mergers & Acquisitions
- Turning over to Professional Management
- Portfolio Management
- Sales Team Empowerment
- Differentiation and relevance
- Customer Experience Enrichment
- Digital Presence
...and many more
- Specialist practitioners not generalists
- Practitioners with genuine interest in solving challenges of B2B businesses
- Practitioners in different functional domains of brand building as well as industry sectors
- Specific induction training for members in B2B group
Director, B2B Practice
Dr. Swati Pande Nalawade
Branding & Marketing
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