#BackToBusiness: ABND’s Maulik Chandarana on the strategy that needs to be followed to bounce back
Not all businesses will have it easy and behavioural shifts will dictate category growth, says Chandarana
As brands try to find a sign of semblance post a period of uncertainty, it has become more important than ever to understand and evolve as per changing consumer expectations. From selling goods online to incorporating consumer feedback are some of the ways brands are trying to remain relevant. Maulik Chandarana, head of business and strategy, ABND Branding Practice talks about how brands and agencies can engage with their consumers–
On the playbook, brands and agencies need to adopt in the new normal
The now more-than-ever cliché ‘never let a crisis go to waste’ is, perhaps, more critical than ever to consider for both brands and agencies. In a realistic sense – technology was always changing consumer habits, buying preferences and patterns. The acceleration– a result of the pandemic, is perhaps where the real knock has happened.
Original post on https://www.financialexpress.com/brandwagon/backtobusiness-abnds-maulik-chandarana-on-the-strategy-that-needs-to-be-followed-to-bounce-back/2231318/