Internal Pages Archives - ABND
June 14, 2021

Brand Management and IPRregime during Covid-19

Brand Management during Covid-19 The Pandemic has shaken up all the industries. It has led Companies to re-think on their Business Models and re-work on their […]
July 23, 2021

An Olympic Pitch

What? Sharpening my skills as a brand practitioner over the last decade in India and abroad, has given me many stories and experiences. Among them are […]
August 5, 2022

Shift in Branding of Legacy B2B Players

Rupa Singh, Sr. Brand Strategist, ABND B2B Practice Branding can consciously and unconsciously create a range of perceptions about a brand through multiple points-of-contact and communication […]
August 10, 2022

Building Inclusive Brands

Kamakshi Bharathan, Sr. Brand Strategist, ABND Consumer Practice As we grow and evolve as a race, as we become more accepting and embrace our differences, brands […]