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The Crossover

We unlearn before we learn. At ABND Consumer Practice, we recognize the highly competitive world that is changing by the minute and believe that the approach to establishing successful consumer brands extends beyond any formula or past success story. We build brands that are both impactful and profitable by challenging the status quo and bridging the gap between business requirements and innate consumer needs.

What sets us apart?

Brands have an average of 7 seconds to capture a consumer's attention, but the real challenge lies in making that attention count.

It's not enough to have an aesthetically pleasing design and some snappy copy—a good brand resonates with consumers. The key is knowing what makes consumers tick and what motivates them to make purchases. At ABND’s Consumer Practice, we build successful consumer brands at the intersection of Psychology, Economics, Design, and more, and align it to the Business objectives.

Our team has over 20 years of experience working with companies across categories ranging from FMCG to Retail and Technology. Our work has been recognized by industry awards such as India’s Best Design Awards (IBDA) and Confederation of Indian Industry (CII).

Our Flagship

Living the Brand

A unique module established to train internal teams at corporates to run and manage branding and marketing activities on a day-to-day basis.

Brand Workshops

Proprietary workshops designed for a focused outcome for different stages of brand building. These are highly participative and collaborative in nature.


Brand Positioning

Brand Architecture




Communication Strategy


Packaging Design


An end-to-end electrical solutions provider, offering multiple solutions under one roof.


Say hello to Gumazing your child’s best friend.

Gumazing is a nutraceutical gummy brand for kids. The brand was established for a Hong Kong based company, targeting the European markets. The aim was to develop a brand that appealed to the playful innocent nature of the child as well as resonated with credibility and trust for the parent.


Developing a brand that redefines the meaning of real in the ethnic wear industry

Kami Kubi is a brand developed for Disha Enterprises, a B2B textile manufacturer supplying to leading ethnic wear brands in India. With decades of expertise in this industry, they aimed to venture into the B2C space with a unique and affordable brand that stands out in the ethnic wear market in India.

The First Consumers

Ekta Banodkar

Director, ABND Consumer Practice

Poornima Badwe

Sr. Brand Designer

Kamakshi Bharathan

Sr. Brand Strategist

G. Shreya Rao

Brand Strategist

Ketul Patel

Sr. Brand Designer

Extended Team

Kunal Vora
Priyanka Shahra
Sveta Vora
Maulik Chandarana
Meghan Varkey
Apoorv Houzwala
Hitesh Gohil
Nitika Thethi
Pradnya Ghag
Kanushi Rathore
Ruchi Gharekhan
Florie D'souza
Bhavesh Makwana

In the News

Rooting for the ‘Brand Practitioner’: ABND

ABND is a decade-old company founded with an idea and a vision to create an impact in the Branding industry.

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In a crisis, marketers must explore...

Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak

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