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Edunoia is a strategic brand consulting division of ABND, dedicated to breaking the monotony in the education and learning sector. We offer advisory, brand thinking, and communication strategies to a broad cross-section of education institutes, EdTech companies, and other learning & development units in businesses.

Education in the
Real World

As the world becomes more globalized and interconnected, the one domain that can impact every other industry is education. However, conventional ways of thinking and communicating with respect to degrees or professional titles is becoming outmoded.

At Edunoia, we follow a SEED approach to problem-solving and identifying how one institute can stand out from another and inspire action.

Situation Analysis

Articulating the problem statement


Meticulous research, insighting and validation

Empirical thinking

Backed by a decade of experience to the industry

Direction and decision-making process

Incorporating our essence of beautiful thinking in every solution crafted

Our Services

Advisory and

  • Short and long-term growth strategies
  • Identifying problem areas and challenges
  • Developing foundational guiding principles
  • Marketing consulting include content marketing plan


  • Competitor research and consumer analysis
  • Brand positioning
  • Brand naming
  • Brand identity


  • Creating and implementing inbound marketing schemes
  • Communication strategy
  • Content development and design

Our Flagship Offerings

Thought Leadership
as a Service (TaaS)

Campus Ambassador
and Influencer Strategy

D&I Strategy

Portfolio and Architecture
Strategy (P&AS)

Faculty Outreach Strategy


A Transformative Learning

A culmination of the four-decade legacy of the Vidyashilp Education Group, Vidyashilp University was built on the foundation of intellectual, personal, and social transformation.


Discovering a sense
of ‘Purpose’

A flagship summit that facilitated conversations and exchange of views between policymakers, business heads, academicians, political leaders, journalists, social workers, artists, and entrepreneurs.


Residential Schools.
Pioneering Careers

A network of schools dedicated to offering integrated education and ensuring career readiness from an early stage.

Core Team

Meghan Varkey

Founding Partner and Director, Edunoia

Maghan Varkey is a Brand Practitioner with multifaceted interests. She has collaborated with clients in a variety of sectors, including FinTech, SAAS, Industrial Engineering, Infrastructure, Manufacturing, Electrical, Healthcare, Consultancy, Education, and Retail. Maghan's active engagement also expands into the non-profit space with organisations such as the Catalyst for Social Action (CSA) and the NNC. She is an International Member at the Global Dialogue Foundation, an Advisor at The Academic City and an Adjunct Faculty at the School of Business Studies, Vidyashilp University.

Nitika Thethi

Sr. Brand Designer

With a background in Communication Design, Nitika’ creativity, brand thinking and attention to detail has helped brands like numerous brands like Wag & Love, ABIL real estate, ShopSe, Dr Polaris, Helmier, Thriive, among many others. Apart from designing, Nitika holds a certificate in Electronic Keyboard from Trinity Guildhall, London and dreams to open a music school one day.

Pradnya Ghag

Sr. Brand Designer

Pradnya is a Brand Designer with expertise in the entire design process. Her precision and detailed design skills enable her to tell stories through every line. She has worked on multiple projects for big brands like D:OH!, Sweetish House Mafia, Colours TV, Huggies, BlueStar and Mahindra. She also spearheaded and single handedly contributed to the entire design of Branding elements for the Palava festival.

Zubin Mehta

Sr. Brand Designer

Hitesh Gohil

Sr. Digital Developer

Hitesh is an experienced Digital Developer with a demonstrated history of working in the marketing and advertising industry. Skilled in Mobile Application Development, Search Engine Optimization (SEO), Web Design, Web Services, and Web Development, Hitesh completed his IT education in Web Page, Digital / Multimedia and Information Design.

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