In a crisis, marketers must explore alternatives like cross-promotions: Industry experts
Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak
In light of the COVID-19 outbreak, many brands and marketing agencies are adapting to the new normal. Brands across the globe are constantly communicating with their audience through different digital means in hopes of staying relevant and making sure there is brand awareness in their communication.
While brands await a post-crisis world, e4m reached out to eminent marketing heads to share different avenues of investment marketers can venture into during disruption and the alternative marketing channels brands can explore.
Rahul Mishra, Head of Marketing & Communications, Shemaroo Entertainment Ltd feels that brands will need to work harder to create compelling stories that will bring out the messaging and hence it's important to keep a strong digital focus. “As the traditional options such as ground events are at a standstill, brands will continue to build virtual touchpoints for consumers and try to create and build similar experiences by the use of technology. Marketers should be exploring every alternative now, such as collaborations with other brands through cross-promotions can lead to a win-win situation for all”, shares Mishra.
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