ABND has in-house proprietary methods for developing brand solutions. Each of these methods pertains to specific aspects of brand systems that require addressing like naming, customer identification, competition/category understanding, etc.
The methods are chosen and applied depending on the larger brand problem that we are trying to solve. Of course, they are not done in isolation. Each project is handled in the context of a system called the ‘3-tier brand pyramid’. This model allows us to define the project into phases and also layout deliverables at each level. It also helps the client and our teams engage actively, and deliver lasting solutions.