Not all businesses will have it easy and behavioural shifts will dictate category growth, says Chandarana

Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak

From Axis Bank to Kamdhenu Paints – brands have joined the fight against coronavirus with awareness campaigns

This was a no ordinary week at Whistling Woods International (WWI), as Asia’s premier Film, Communication and Creative Arts institute hosted back-to-back masterclasses on the fashion and retail industry.

Winner of India’s Best Brand Design Studio 2019, ABND is certainly a growing agency and a name to reckon with.

....the campaign is timeless, it was relevant then and it can be relevant now, maybe now more than ever", Vora said about his favourite campaign

The global COVID-19 pandemic has severely affected luxury businesses across the globe, and the Indian luxury sector is no exception. The industry, however, is ready with a plan to fight it.

Abrand thinker and widely published writer and columnist, Kunal Vora is the Co-founder and Partner of ABND, a Mumbai-based branding agency that ranks among the top mid-size agencies in India and was recently awarded the country’s Best Brand Design Studio 2019 at the Pool Awards.

Kunal Vora – Founder, ABND sheds light on the qualities agencies should look for while hiring a Graphic designer.

While the country continues to be in self-quarantining, the economy makes an effort to come back to normalcy.