Gumazing Website

Say hello to Gumazing your child’s best friend.

Naming, Brand Identity, Character design, Packaging, Website

Gumazing is a nutraceutical gummy brand for kids. The brand was established for a Hong Kong based company, targeting the European markets. The aim was to develop a brand that appealed to the playful innocent nature of the child as well as resonated with credibility and trust for the parent.

The Challenge

Eternal Mark needed a nutraceutical brand that appealed to both the parent and the child, could be distributed across the globe, and be registered and trademarked in multiple countries. This led to the challenge of developing a brand that was universal and yet targeted at the same time.

The Solution

Inspired by the experience of a child with his/her parent and the purest form of emotion, a hug, the brand was positioned to offer the same warmth and love via the product and assure the credibility of the brand. The name resonates with both the parent and the kid, is easy to understand and pronounce. Gumazing (Gummies + Amazing), spells out the amazing quality of the product, and the feeling that a child experiences due to good health and wellbeing. The brand identit depicts the texture of gummies in its typeface, while subtlety placing a hug in its midst We also developed a mascot, Mr.Gumazing to resonate with the child, by associating it to the process of becoming a superhero.