Synergising success for an aspiring medtech firm
Naming, Positioning, Communication Strategy, Brand Identity, Branding Collaterals, Launch Strategy
Helmier is a medical disposables and equipment company focused on Anesthesia, Critical Care and Rehab Robotics.
ABND was tasked to guide established senior professionals to come together to build their entrepreneurial dream.
The goal was to build a new-age medical devices
- To bring new-age medical device solutions and services
- To support doctors deliver their best to patients
- To become the first dialled number and an all-weather partner for any requirement in therapy areas
The exercise was long drawn, yet detailed at every step, with Team ABND and Helmier closely working in sync from the ‘blueprint days’ to the ‘out in the sun’ moment.
Multiple workshops, collaborative activities, deliberations, scenario and use-case building and future-gazing lead us to develop a brand that encapsulatedthe founders’ vision, the market need and an inspiring call to action – No Tomorrow for Care. This is the foundation of the business philosophy that is actively percolated among all stakeholders within to become a superior offerings organization in the medical space.
We created a brand-new visual identity based on a element that indicates excitement, urgency and action with a clear and consistent focus.
An energetic launch and a growing Helmier. The brand has begun stakeholder engagement, and this is only the start. ABND continues advisory services for Helmier. Projects include sale pitch deployment collaterals, sonic branding, phased launch on social media and website development