VE is a pharmaceutical giant in South East Asia with their headquarters at Myanmar. Being among the top 5 distributors of medical supplies in countries like Myanmar, VE has a close nexus with hospitals, clinics and chemist shops. Having an already established legacy, VE didn’t want to change completely; yet a rebranding was the need of the hour. When ABND was tasked with rebranding VE it realized that a lot of the medical supplies the company produced had a shelf life of 3-5 years. This had to be taken into practical consideration. A complete logo change would create confusion in the market.
So, the feel of the original brand was kept alive while modernizing the logo and making it more tasteful and international in appeal. There was a logo refresh done, followed by maintaining a consistent visual language around it. This minimal and clean style was maintained throughout in the brochures, leaflets, stationery and all other external communication support that was created by us.