Ages ago, Shakespeare had said, “What’s in a name?” Yet, everything is in a name. It is a name you make an association with, it is a name that engages in a relationship with, and it is a name only which evokes emotions - good or bad. And in this world of over 6 billion people today, where brands are vying to mean something to someone, imagine the power of a great name. Here's a list of brand names developed by us - each with its own reason, and each with its own story of success and endurance.
We specialise in brand naming, product brand naming, category brand naming, service brand naming, cause naming, tagline and initiative naming.
GMM PFaudler, a giant in the global industrial mixing business wanted to set up a new company that specializes only in mixing equipment. The name had to resonate with the stakeholders as a global and technically sound company and thus, we explored obvious words that are representative of the industry. We arrived at the name, Mixion, that is derived by personifying the word mix.
Mudramart is a name we crafted for a new market place for Tier 2 and Tier 3 towns in India. The positioning required the brand name to reflect as being an opportunity provider and value conscious. 'Mudramart' thus captures this aspect beautifully through "Mudra" meaning currency or coin / a mark / emblem and "Mart" which makes it easy for the target audience to understand the brand offering.
Godwit is the name we developed for a chain of quirky cafes. The word Godwit comes from a bird, which has no relevance to the cafe. However, it is derived from what the bird signifies. A bird high in strength that can cover far and wide distances, the Godwit explores and pushes its limits. This feature correlated with the target audience's mindset and outlook to life along with sounding quirky, catchy and left the audience curious about it.
Brand for an eco-friendly, disposable tableware made of bagasse required a brand name that would be associated to being green, friendly and natural. The brand naming direction guided the name to be linked to not just a 'ware / plate / bagasse but to the experience of dining. The products are sturdy and oil resistant, the name had to thus reflect the aspect of 'dine' keeping in mind the 'earth' we care for.
The Hindi word 'Saundh' means fragrance. We linked the fragrance to the smell of the first rains or the wet soil. A fragrance that is so universal in its appeal that it depicts the brand to be rooted or grounded yet transcending boundaries. The brand revolves around the transition of the company going from fabric to fashion and bringing fusion wear which was identified as 'everywear'.
A brand name was to be crafted for a residential society that offers a complex with facilities like healthcare, institutions, gymnasium, pool and park. The target audience identified was someone who is aspiring to provide a better life and lifestyle to their family with focus on their happiness and fulfilling of dreams. The name 'Allora' means a dream or reaching for the stars. 'City' in the name gives the association of something large, a scale that is always growing.
When expanding services from food delivery to hyper-local logistics, the term grub was dropped from the existing name of a Grab-A-Grub, making the name short, catchy without diluting the meaning of the previous name.
Through a simple name, India’s first earth built art center brought in the essence of a community of artists living together in nature’s retreat. Various permutations and combinations of the brand offering of the art property lead to the two words closest to its goal of communicating what it is.
A name that captures the essence of strength in a fleet and the queen who is the lady leading the company, evoking the sentiment of passion and royalty.
The name proposition began with showcasing the big idea that the brand uses - The mother is both caring and enterprising and it’s her homemade goodies we are reaching to everyone out there. She is a mother but is also the professional.
India’s largest dental chain, My Dentist, wanted to change its name and yet convey the sense of familiarity in being everyone’s dentist.
A mother brand was created for the rich legacy of Sagar Arts, the booming media production house. The word ‘Sagar’ with the word ‘World’ entailed to capture the essence of a big umbrella group company.
The name culminated from the idea of how a 'tablespoon' is an important measure in cooking and baking and when the 'spoon' is combined with 'fable', it communicates a brand name that swirls magical tales in its DIY treats.
The target group identified for the brand lead to develop a name that communicated to the Indian who loves delicate Italian crockery or aspires to own one. So the premium tableware brand name had to sound Italian and aspirational.
Combining the words Lever and Voltage, we created a name for a switch brand that had an international appeal. The name essentially means a switch which allows electricity to flow.
A religious organization wanted to reach out to the masses with the ideology of rendering to the larger social good. A word was coined which incorporated the sense of the highest divine service; ‘param’ meaning the highest supreme power and ‘seva’ meaning service.
Identifying the two key values of the brand offering - Protection and Technology went hand in hand in developing the name for a protective military wear.
A customized uniform brand for sport teams and corporate wear, naming involved coining a new word combining ‘Conquer’ and ‘vest’ to relate the never-say-die spirit in both work and play.
The name had to connect to the ideas of a wolf which is regarded as an alpha; communicates masculine and is personalized that makes the brand name appear as if the name of a man.
Name developed for children’s fire-retardant clothing line for safety when bursting crackers during Diwali, for Alok Textiles. The quality of the clothing-line reflects in the name which was also inspired by Fort knox.
Orabella & Ortenzia
Two different properties in Mumbai, that offer lush green and the open sea view respectively, were strategized to be named as two sisters, Ortensia, meaning garden and Orabella referring to beautiful gold. The naming helped in the strategy of cross-selling as well and better recall & association value.
Embarking on a new financial journey to achieve greater heights, a financial startup took up this name with a distinction in spelling it with a ‘q.’ Thus making the equity of the brand name stronger and unique.
The Furniture Factory
Making your own furniture by assembling the parts? You would surely see that in a factory. This name captures the essence of being like the assembly line of the furniture segment.
The Athlete in You
A biography of a celebrity sports nutritionist carried the message of bringing out the athlete in all of us by staying healthy and fit. We dropped the publisher’s name that was body image-centric and took on the soul-centric approach.
Bharat Ecovistas, Skyvistas, Parkvistas
Multiple real estate properties of Bharat were connected by maintaining names having a prefix of the standalone prominent characteristic of the property combined with a standard suffix of vistas.
Hair Hue Therapy
The criteria identified for the name was to have it as the category name for an herbal hair dye. The challenge was to not project it as a hair dye.