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    Branding for the SMEs

    You might not be too small or too big, but you are big on your business growth. Likewise, we at ABND, are small but sure of branding you big.

    In the early stages of business, costs might be a cause for concern. However, in the face of increasing competition, it is imperative for you to stand out.

    And just getting someone to do the logo won’t work. Your identity has to be carefully crafted; the story behind the logo strategically written. We’re working towards reaching our zenith and so are you. So we understand the journey of growing up to reach newer heights.

    You’re taking one step at a time and so are we. Let us take your business ahead for a better tomorrow. We, at ABND, provide future insights of branding it right for not just your wants but also your needs. Experience the best of our customizations in this package for branding the SME right.


    The ones who can best manage change are the ones who survive. Every successful product or service that we use today started with extensive research about customers and competitors. An in-depth consumer behavior research and market understanding is essential to map out the position of your brand and its future goals.

    Saundh CMG

    There is a big difference between fashion and a fad. Fashion is something that is always present – it changes, transforms and adapts itself to changing times, society and industries. A fad on the other hand fades away. Your brand needs to be just like fashion. Hence, it is essential to craft each element strategically; it’s positioning, essence, personality and identity, which are achieved through our strategic in-house proprietary methods.

    Credible LFC

    A name is the most important sound in any language to an individual. It is what makes one person stand out stand out from the others. Your brand name is the first touch point to any consumer/customer. Hence, it needs to be distinctive and should connect with your brand and its audience. Our proprietary naming process helps you articulate an identity that stands out against numerous filters.

    Sabka Dentist Dinearth Grab

    A strong brand identity is extremely crucial for business success and growth. Effective branding helps project your business and its values to attract the ideal target audience. Your brand identity is the image you wish to portray to the world and is your most valuable asset. With the power to influence purchase decisions, ABND’s Brand Design process ensures identities at international standards.

    Godwit Saundh


    A brand architecture helps in smooth running of an organization by maintaining a balance between brands and sub-brands. ABND’s in-depth study of an existing business model, followed by a strategy helps in maximizing brand equity and increasing brand value.

    Alok Protechnik

    All purchase decisions in an aisle are made in an average of 7 seconds. This gives a brand exactly 7 seconds to stand out from 50 other brands on a shelf and catch a consumer’s eye. To ensure that your brands’ product is the most sort after item on a shelf, it is essential to have a compelling packaging design.

    Fablespoon Popcorn


    Apart from the brand itself, what it speaks, how it speaks and where it speaks is also equally important. A clear brand communication strategy ensures that the brand essence remains constant across all platforms and across time.

    Queensline Chefma
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    A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops that are customised and immersive, promoting a collaborating approach with our clients. Workshops are based on the project brief, where some some brands are built entirely over a series of 4 to 5 workshops. In other cases, a certain facet of the brand is developed though a workshop, for example an Audit Workshop, Brand Naming Workshop, Strategy Workshop, etc.

    Who is eligible for the SME Branding?
    This is designed for small businesses looking to brand and rebrand their identity in the market. We welcome entrepreneurs, companies or marketing department heads to get in touch with us to find out more about this package.
    The future of your brand with ABND

    Over the last few years we have worked with several small businesses, we have helped them build their brand over time in phases. We have understood their business in depth and helped them pitch and present to investors, in some cases we have also realigned their brands to new market scenarios. This is exactly what sets us apart – we are a branding agency that works with the client on all three levels – research, strategy and design.

    Can I get services which may not be offered under SME Branding?

    Absolutely! Although our package offers all the basic branding elements that most companies require when they are looking to grow, we are more than happy to upgrade or customize this package based on your requirements.

    We are a 360-degree brand solution company, click here to view our list of services. To know more about our services, feel free to connect with us.

    How much does the SME Branding cost?

    Contact us via e-mail at [email protected] or call us at +91 902 902 4455 and we’ll be happy to inform you of the expenses associated with this pack and any other complementary service required in order to brand your business.