September 15, 2022

Building purposeful and profitable brands

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
September 9, 2022

Laddoo, Chakli and Sales

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
September 5, 2022

The rush for an EVP: An opportunity

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
August 19, 2022

From the old school

I come from a family background with a Mother who worked in Research & Development and a Father in Finance.
August 10, 2022

Building Inclusive Brands

Kamakshi Bharathan, Sr. Brand Strategist, ABND Consumer Practice As we grow and evolve as a race, as we become more accepting and embrace our differences, brands […]
August 5, 2022

Shift in Branding of Legacy B2B Players

Rupa Singh, Sr. Brand Strategist, ABND B2B Practice Branding can consciously and unconsciously create a range of perceptions about a brand through multiple points-of-contact and communication […]
July 23, 2021

An Olympic Pitch

What? Sharpening my skills as a brand practitioner over the last decade in India and abroad, has given me many stories and experiences. Among them are […]
June 14, 2021

Brand Management and IPRregime during Covid-19

Brand Management during Covid-19 The Pandemic has shaken up all the industries. It has led Companies to re-think on their Business Models and re-work on their […]
December 11, 2019

Is Music Logo for the Ears? #UtsaviSpeaks

“Your brand is what other people say about you when you’re not in the room.” This statement made by Jeff Bezos holds profound truth. Strong brands […]
September 17, 2019

The Tap Bait #NikitaSpeaks

Let us address a phenomenon that has been around for a while and becoming more prominent in our lives. We may not realise that we are […]
September 10, 2019

The article that is sure to send you “packing”! #NitikaSpeaks

Research says that at any given moment in a supermarket aisle, it takes a consumer an average of 8 seconds to decide which product he or […]
July 19, 2019

I am your father #MaghanSpeaks

Every morning my mom wakes up bright and early. She walks into the kitchen, ready to take on the day by a storm. But you know […]
June 4, 2019

Humans Not Customers #KerenSpeaks

Marketing has come a long way from simply selling goods to creating experiences. I’ve never been a fan of marketing because I hadn’t really understood its […]
May 28, 2019

The Journey from Vada Pav to Indian Burger

Mumbai’s favorite street food, Vada Pav has experienced an exciting and enterprising journey. It was first seen on a railway platform and has since gone through […]
May 13, 2019

Mom . Ma . Madre #MaghanSpeaks

While scrolling through my Facebook feed one fine day, I came across a particular meme. It stated, “Nothing in life is really lost, until your mother […]
April 23, 2019

The Poll Pitch #KerenSpeaks

The most awaited time of the year is here. The biggest democracy in the world is amidst its General Elections. The political war has changed turfs […]
April 15, 2019

Winter is Here #EktaSpeaks

People of the East and West, North and South have been eagerly preparing for this winter to come. Long awaited end of HBO’s most watched TV […]
March 26, 2019

Shift in shopping choices – Online to retail #NikitaSpeaks

The online world emerged as a tall wave engulfing a large size of enthusiasts who were keen on taking on the World Wide Web whether it’s […]
March 19, 2019

Alignment Issues #EktaSpeaks

Have you ever been in a situation where everything seems to fall in place but there’s still something bothering you? That is my exact state when […]
March 12, 2019

Binging Over-The-Top #KerenSpeaks

I was meeting a friend for dinner last evening but she was stuck in traffic for almost an hour. I tried to watch something on Netflix […]
March 8, 2019

Women In Branding #KunalSpeaks

When an article is about women who are an inspiration, it’s almost mandatory for it to start with the mother, the wife and maybe even the […]
February 26, 2019

Live in Levi’s #MaghanSpeaks

We all have our favourite pair of jeans; our go to staple wardrobe piece, that gives us comfort and a style boost in any occasion. Now […]
February 19, 2019

Awesome Pawsome #EktaSpeaks

All decisions in life are taken with certain expectations. Whether it is our career or our personal life, we make choices based on what we expect […]
February 12, 2019

Brands and Bands #KerenSpeaks

Not too long ago, choosing to be a musician meant giving up money and signing up for a hard journey of struggle. The pressure to be […]
February 5, 2019

The Nutella to our Spoons #NikitaSpeaks

Sometimes, a brand can have a strong presence in its consumer’s world that the consumer forgets to look it as a brand and more as an […]
December 26, 2018

And to all, a Good Night! #MaghanSpeaks

Christmas is not just a festival, it is a brand. It is an event that is not just awaited by major brands, but also envied by […]
December 19, 2018

What does it take to make your brand a gift? #KerenSpeaks

Holiday season calls for celebrations and an important part of that is the act of gifting. What is it that makes gifts so special? Is it […]
December 12, 2018

Gender Inclusivity in Brands #NikitaSpeaks

Society is changing. With people exploring their gender identity more than ever before, it’s important that branding keeps pace with this. Make-up is no longer just […]
November 27, 2018

Wedding Vows to Woes! #NikitaSpeaks

A look on how marketing and trends is clouding the customer’s judgements when it comes to weddings. India has always been associated with big fat weddings […]
November 20, 2018

Sugar, Spice and Nothing Nice #KunalSpeaks

A few weeks back my wife made a relatively healthy chocolate spread at home for our son. He rejected it. The next day she took the […]
November 13, 2018

One of a kind #MaghanSpeaks

Until recent times, most of our movies had a similar premise. A hero, hero meets heroine, a villain enters to make life difficult, hero defeats villain, […]
November 6, 2018

The Experience of a Lifetime #EktaSpeaks

October 23, 2018

Modernizing Sans the Serif #PoornimaSpeaks

October 18, 2018

The Jack of All News #MaghanSpeaks

October 16, 2018

Food For Thought? #SumanjariSpeaks

October 9, 2018

My Own Dream. My Own Business. #KunalSpeaks

October 2, 2018

The Brand of the Nation. #EktaSpeaks

September 25, 2018

All That Froth Is Not Beer. #NikitaSpeaks

September 18, 2018

Ketchup & Mustard. #MaghanSpeaks

September 15, 2018

I Wear A Mask. #KunalSpeaks

September 11, 2018

Is No News Really Good News? #SumanjariSpeaks

September 4, 2018

Who doesn’t like a Healthy Competition? #EktaSpeaks

August 30, 2018

Yeezy to Easy #MaghanSpeaks

August 23, 2018

Sometimes Less is More #EktaSpeaks

August 13, 2018

Diamonds are forever? #MaghanSpeaks

August 8, 2018

Under the microscope: Design Thinking. #SumanjariSpeaks

July 19, 2018

Success in Seconds: The Story of the $1.5m Logo. #KunalSpeaks

July 10, 2018

How Some Brands Make It To The Collector’s Den. #NikitaSpeaks

July 4, 2018

Mapping the Food Trail for the New Foodie in the City. #SumanjariSpeaks

The busy workaholic of twenty-six years has just shifted to a metropolitan city from his native place. He feels lost in this big new city. He […]
June 29, 2018

Internships = Running small errands

June 21, 2018

And & of Great Logos. #MCSpeaks

June 13, 2018

A person is a brand is a person. #PraachiSpeaks

June 9, 2018

Where do the signs lead? #KunalSpeaks

June 7, 2018

Packing up a Creative Punch

May 23, 2018

The Sweet Reality Bites. #SumanjariSpeaks

May 11, 2018

Should the story of the Indian pickle be rewritten? #SumanjariSpeaks

May 4, 2018

Scampering The Lindt

April 24, 2018

The Shape of An SME. #MCSpeaks

April 12, 2018

India’s Greatest Logo Legend Leaves Footprints in the Sands of Branded Times

April 12, 2018

Mapping Three Mindsets in Social Media. #SumanjariSpeaks

April 5, 2018

A Colourful Collaboration – Celebrating Every Shade

March 29, 2018

The Story Of V-Guard – Business Right to Branding Right

March 29, 2018

Guessing Games Made Productive and Fun

March 20, 2018


March 15, 2018

Bachchan 101

March 14, 2018

A Doughnut As Everyday

March 8, 2018

Game of Charades

February 15, 2018

New mindsets. New stories.

January 15, 2018

Theory of Coolness

December 15, 2017

Once upon a brand

November 15, 2017

*Caution* Robots in the brandscape!