August 11, 2023

Will the Maharaja wear a tiara?

Over the years, Air India has played the rebranding game, always keeping a foot in the past. In 2007 when they merged with Indian Airlines, they bid farewell to the Centaur and embraced the flying swan with the Konark wheel.
December 6, 2022

Namin’ it Right

What’s in a name asked Shakespeare centuries ago? At ABND our response to that is Everything!
October 1, 2022

Happy International Coffee Day

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
September 30, 2022

Humanizing B2B Brands with the Power of Sound

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
September 15, 2022

Building purposeful and profitable brands

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
September 9, 2022

Laddoo, Chakli and Sales

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
September 5, 2022

The rush for an EVP: An opportunity

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
August 19, 2022

From the old school

I come from a family background with a Mother who worked in Research & Development and a Father in Finance.
August 10, 2022

Building Inclusive Brands

Kamakshi Bharathan, Sr. Brand Strategist, ABND Consumer Practice As we grow and evolve as a race, as we become more accepting and embrace our differences, brands […]
August 5, 2022

Shift in Branding of Legacy B2B Players

Rupa Singh, Sr. Brand Strategist, ABND B2B Practice Branding can consciously and unconsciously create a range of perceptions about a brand through multiple points-of-contact and communication […]
July 23, 2021

An Olympic Pitch

What? Sharpening my skills as a brand practitioner over the last decade in India and abroad, has given me many stories and experiences. Among them are […]
December 11, 2019

Is Music Logo for the Ears? #UtsaviSpeaks

“Your brand is what other people say about you when you’re not in the room.” This statement made by Jeff Bezos holds profound truth. Strong brands […]
September 17, 2019

The Tap Bait #NikitaSpeaks

Let us address a phenomenon that has been around for a while and becoming more prominent in our lives. We may not realise that we are […]
July 19, 2019

I am your father #MaghanSpeaks

Every morning my mom wakes up bright and early. She walks into the kitchen, ready to take on the day by a storm. But you know […]
June 4, 2019

Humans Not Customers #KerenSpeaks

Marketing has come a long way from simply selling goods to creating experiences. I’ve never been a fan of marketing because I hadn’t really understood its […]
May 28, 2019

The Journey from Vada Pav to Indian Burger

Mumbai’s favorite street food, Vada Pav has experienced an exciting and enterprising journey. It was first seen on a railway platform and has since gone through […]
May 13, 2019

Mom . Ma . Madre #MaghanSpeaks

While scrolling through my Facebook feed one fine day, I came across a particular meme. It stated, “Nothing in life is really lost, until your mother […]
April 23, 2019

The Poll Pitch #KerenSpeaks

The most awaited time of the year is here. The biggest democracy in the world is amidst its General Elections. The political war has changed turfs […]
April 15, 2019

Winter is Here #EktaSpeaks

People of the East and West, North and South have been eagerly preparing for this winter to come. Long awaited end of HBO’s most watched TV […]
March 19, 2019

Alignment Issues #EktaSpeaks

Have you ever been in a situation where everything seems to fall in place but there’s still something bothering you? That is my exact state when […]
March 12, 2019

Binging Over-The-Top #KerenSpeaks

I was meeting a friend for dinner last evening but she was stuck in traffic for almost an hour. I tried to watch something on Netflix […]
March 8, 2019

Women In Branding #KunalSpeaks

When an article is about women who are an inspiration, it’s almost mandatory for it to start with the mother, the wife and maybe even the […]
February 26, 2019

Live in Levi’s #MaghanSpeaks

We all have our favourite pair of jeans; our go to staple wardrobe piece, that gives us comfort and a style boost in any occasion. Now […]
February 19, 2019

Awesome Pawsome #EktaSpeaks

All decisions in life are taken with certain expectations. Whether it is our career or our personal life, we make choices based on what we expect […]
February 12, 2019

Brands and Bands #KerenSpeaks

Not too long ago, choosing to be a musician meant giving up money and signing up for a hard journey of struggle. The pressure to be […]
February 5, 2019

The Nutella to our Spoons #NikitaSpeaks

Sometimes, a brand can have a strong presence in its consumer’s world that the consumer forgets to look it as a brand and more as an […]
December 12, 2018

Gender Inclusivity in Brands #NikitaSpeaks

Society is changing. With people exploring their gender identity more than ever before, it’s important that branding keeps pace with this. Make-up is no longer just […]
November 27, 2018

Wedding Vows to Woes! #NikitaSpeaks

A look on how marketing and trends is clouding the customer’s judgements when it comes to weddings. India has always been associated with big fat weddings […]
November 13, 2018

One of a kind #MaghanSpeaks

Until recent times, most of our movies had a similar premise. A hero, hero meets heroine, a villain enters to make life difficult, hero defeats villain, […]