Geopolitical factors, such as diplomatic relations, international conflicts, and economic alliances, have an unmitigated impact on how Indian institutions are recognised on the global stage.

The inclusion of the African Union in the G20 underscores its pivotal role in global progress.

Education is not only the foundation upon which our civilization has been built, but also the architect of humanity’s future.

For most people, a police mugshot would be a badge of dishonour they would do anything to erase. Not for Donald Trump. He has turned this into a branding opportunity and a political weapon.

Over the years, Air India has played the rebranding game, always keeping a foot in the past. In 2007 when they merged with Indian Airlines, they bid farewell to the Centaur and embraced the flying swan with the Konark wheel.

What’s in a name asked Shakespeare centuries ago? At ABND our response to that is Everything!

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.

In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.

I come from a family background with a Mother who worked in Research & Development and a Father in Finance.

As we grow and evolve as a race, as we become more accepting and embrace our differences, brands too are acknowledging this change. From a time […]

Branding can consciously and unconsciously create a range of perceptions about a brand through multiple points-of-contact and communication (or even lack of it). Some are tangible, […]

What? Sharpening my skills as a brand practitioner over the last decade in India and abroad, has given me many stories and experiences. Among them are […]

Brand Management during Covid-19 The Pandemic has shaken up all the industries. It has led Companies to re-think on their Business Models and re-work on their […]

“Your brand is what other people say about you when you’re not in the room.” This statement made by Jeff Bezos holds profound truth. Strong brands […]

Let us address a phenomenon that has been around for a while and becoming more prominent in our lives. We may not realise that we are […]

Research says that at any given moment in a supermarket aisle, it takes a consumer an average of 8 seconds to decide which product he or […]

Every morning my mom wakes up bright and early. She walks into the kitchen, ready to take on the day by a storm. But you know […]

Marketing has come a long way from simply selling goods to creating experiences. I’ve never been a fan of marketing because I hadn’t really understood its […]

Mumbai’s favorite street food, Vada Pav has experienced an exciting and enterprising journey. It was first seen on a railway platform and has since gone through […]

While scrolling through my Facebook feed one fine day, I came across a particular meme. It stated, “Nothing in life is really lost, until your mother […]

The most awaited time of the year is here. The biggest democracy in the world is amidst its General Elections. The political war has changed turfs […]

People of the East and West, North and South have been eagerly preparing for this winter to come. Long awaited end of HBO’s most watched TV […]

The online world emerged as a tall wave engulfing a large size of enthusiasts who were keen on taking on the World Wide Web whether it’s […]

Have you ever been in a situation where everything seems to fall in place but there’s still something bothering you? That is my exact state when […]

I was meeting a friend for dinner last evening but she was stuck in traffic for almost an hour. I tried to watch something on Netflix […]

When an article is about women who are an inspiration, it’s almost mandatory for it to start with the mother, the wife and maybe even the […]

We all have our favourite pair of jeans; our go to staple wardrobe piece, that gives us comfort and a style boost in any occasion. Now […]

All decisions in life are taken with certain expectations. Whether it is our career or our personal life, we make choices based on what we expect […]

Not too long ago, choosing to be a musician meant giving up money and signing up for a hard journey of struggle. The pressure to be […]

Sometimes, a brand can have a strong presence in its consumer’s world that the consumer forgets to look it as a brand and more as an […]

Christmas is not just a festival, it is a brand. It is an event that is not just awaited by major brands, but also envied by […]

Holiday season calls for celebrations and an important part of that is the act of gifting. What is it that makes gifts so special? Is it […]

Society is changing. With people exploring their gender identity more than ever before, it’s important that branding keeps pace with this. Make-up is no longer just […]

A look on how marketing and trends is clouding the customer’s judgements when it comes to weddings. India has always been associated with big fat weddings […]

A few weeks back my wife made a relatively healthy chocolate spread at home for our son. He rejected it. The next day she took the […]

Until recent times, most of our movies had a similar premise. A hero, hero meets heroine, a villain enters to make life difficult, hero defeats villain, […]

Imagine walking into a coffee shop to buy something that you tasted maybe a week back in a different outlet but not remembering what you tasted.

Many businesses are trying to make a small change in their brand identity, which is a change in the font.

Before the evolution of mankind, news was always spread through word of mouth. But eventually, as times changed, so did the communication channels.

This year, World Food Day saw delegates of the UN meet to discuss the theme, “Our Actions are Our Future.”

One fine morning in July 2010 I realized that my work was my passion and my hobby.

“Happiness is when what you think, what you say and what you do are in harmony.” As quoted by Mahatma Gandhi, in this case, happiness is nothing but how we describe a brand to be.

It’s that legendary time of the year again where we get an excuse to get great deals on beers and food at our favourite pubs, restaurants and breweries.

“You eat with your eyes first”. If you are a Masterchef fan, you may have often heard Gary Mehigen or Matt Preston repeat this over and again to their contestants, with due emphasis on their plating.

“And that mask, it’s not to hide who I am, but to create what I am.”

You may have heard of products which aren’t branded, but have you heard of days which are the same? There are certain calendar days which are branded in a certain way such that the market profits out of it

“Competition is always a good thing”, but competition between brands is even better.

How Kanye West’s personal identity led to the rise of a $1.5 billion brand!

After hearing the people of Maharashtra say “Plastic factories ko bandh karo”, brands suggested a collaboration with waste pickers, conducting workshops and hiring mule drivers to collect the waste that harms the environment.

Remember the times when a girl’s engagement ring was worth two months’ salary of her fiancé? Would you imagine wearing such an expensive ring and traveling daily through the fast-paced life of Mumbai

Design thinking has a simple objective of solving a problem, whether it is a business problem or social problem.

A particularly memorable logo which remains to be hailed as one of the most talked about and critically acclaimed in the industry, is one which was doodled on a paper napkin by Paula Scher, partner at Pentagram, in only a few seconds!

When one is asked of brands they can recall, the answer is usually having to do with labels on products, apps we use or big MNCs and their sub-brands.

The busy workaholic of twenty-six years has just shifted to a metropolitan city from his native place.

Take example of Snapdeal – a classic. Or consider Videocon – in news today for bankruptcy.

If you were asked to name some brands off the top of your head, your answers would likely include Apple, Google and Nestle.

A public space that is easily accessible and navigable is one that provides the user an organized, seamless and enjoyable experience.

Candies can be traced back as far as 1500BC to the ancient Egyptians who made candy, using honey, figs, nuts, dates and spices. It has always been there as the smallest sweet treat.

Pickles in India have a rich legacy, with ancient texts of 17th century and before, describing no less than fifty types of pickles.

The other day, in conversation with a potential client, he kept harping two words — ‘idea’ and ‘shape’.

Ever thought of studying the medium of Facebook or other mediums from the socio-political and cultural context? A French researcher analyzed the Facebook user by trying to understand what people do on such social media platforms.

“New identity must always be the last elements of any re-branding exercise.

Doughnuts are going to celebrate 10 years of existence in India. The global doughnut market is expected to grow at a CAGR of over 5% from 2017-2021.

Indo-Anglians, non native English speakers in India, are the next consumer mindsets to reckon with for market researchers.

Coolness is ever changing. So it’s very difficult to be cool and be up to date with new generations coming and going.

Imagine waking up to a whole new world that doesn’t remember you or your brand. What would you do?

Remember 1975? A year we were worried about biotechnological control. A group of scientists met in a coastal retreat of California