September 15, 2022
In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
September 9, 2022
In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
September 5, 2022
In the last year, there has been an uptick in enquiries for us to develop an Employee Value Proposition. In principle, we should see it as a great initiative by companies.
August 19, 2022
I come from a family background with a Mother who worked in Research & Development and a Father in Finance.
August 10, 2022
Kamakshi Bharathan, Sr. Brand Strategist, ABND Consumer Practice As we grow and evolve as a race, as we become more accepting and embrace our differences, brands […]
August 5, 2022
Rupa Singh, Sr. Brand Strategist, ABND B2B Practice Branding can consciously and unconsciously create a range of perceptions about a brand through multiple points-of-contact and communication […]
July 23, 2021
What? Sharpening my skills as a brand practitioner over the last decade in India and abroad, has given me many stories and experiences. Among them are […]
June 14, 2021
Brand Management during Covid-19 The Pandemic has shaken up all the industries. It has led Companies to re-think on their Business Models and re-work on their […]
December 11, 2019
“Your brand is what other people say about you when you’re not in the room.” This statement made by Jeff Bezos holds profound truth. Strong brands […]
September 17, 2019
Let us address a phenomenon that has been around for a while and becoming more prominent in our lives. We may not realise that we are […]
September 10, 2019
Research says that at any given moment in a supermarket aisle, it takes a consumer an average of 8 seconds to decide which product he or […]
July 19, 2019
Every morning my mom wakes up bright and early. She walks into the kitchen, ready to take on the day by a storm. But you know […]
June 4, 2019
Marketing has come a long way from simply selling goods to creating experiences. I’ve never been a fan of marketing because I hadn’t really understood its […]
May 28, 2019
Mumbai’s favorite street food, Vada Pav has experienced an exciting and enterprising journey. It was first seen on a railway platform and has since gone through […]
May 13, 2019
While scrolling through my Facebook feed one fine day, I came across a particular meme. It stated, “Nothing in life is really lost, until your mother […]
April 23, 2019
The most awaited time of the year is here. The biggest democracy in the world is amidst its General Elections. The political war has changed turfs […]
April 15, 2019
People of the East and West, North and South have been eagerly preparing for this winter to come. Long awaited end of HBO’s most watched TV […]
March 26, 2019
The online world emerged as a tall wave engulfing a large size of enthusiasts who were keen on taking on the World Wide Web whether it’s […]
March 19, 2019
Have you ever been in a situation where everything seems to fall in place but there’s still something bothering you? That is my exact state when […]
March 12, 2019
I was meeting a friend for dinner last evening but she was stuck in traffic for almost an hour. I tried to watch something on Netflix […]
March 8, 2019
When an article is about women who are an inspiration, it’s almost mandatory for it to start with the mother, the wife and maybe even the […]
February 26, 2019
We all have our favourite pair of jeans; our go to staple wardrobe piece, that gives us comfort and a style boost in any occasion. Now […]
February 19, 2019
All decisions in life are taken with certain expectations. Whether it is our career or our personal life, we make choices based on what we expect […]
February 12, 2019
Not too long ago, choosing to be a musician meant giving up money and signing up for a hard journey of struggle. The pressure to be […]
February 5, 2019
Sometimes, a brand can have a strong presence in its consumer’s world that the consumer forgets to look it as a brand and more as an […]
December 26, 2018
Christmas is not just a festival, it is a brand. It is an event that is not just awaited by major brands, but also envied by […]
December 19, 2018
Holiday season calls for celebrations and an important part of that is the act of gifting. What is it that makes gifts so special? Is it […]
December 12, 2018
Society is changing. With people exploring their gender identity more than ever before, it’s important that branding keeps pace with this. Make-up is no longer just […]
November 27, 2018
A look on how marketing and trends is clouding the customer’s judgements when it comes to weddings. India has always been associated with big fat weddings […]
November 20, 2018
A few weeks back my wife made a relatively healthy chocolate spread at home for our son. He rejected it. The next day she took the […]
November 13, 2018
Until recent times, most of our movies had a similar premise. A hero, hero meets heroine, a villain enters to make life difficult, hero defeats villain, […]
July 4, 2018
The busy workaholic of twenty-six years has just shifted to a metropolitan city from his native place. He feels lost in this big new city. He […]
