Vocal for Local | Made in India Products and Services - ABND
 

VOCAL
FOR
LOCAL

The COVID-19 pandemic while being catastrophic, has made countries across the world realise the importance of being self-reliant. With major emphasis on our Prime Minister’s call on being “Vocal for Local”, it is important now more than ever that Made in India products and services receive the attention they deserve. Consumers seek quality and credibility. However, the challenge for local brands lies in identifying the right audience, and building brands that communicate, appeal and resonate with them effectively.

At ABND

We have always focused on Branding Right for Business Growth and have built strong expertise in catering to SMEs, Startups and Local Businesses, for over a decade since our inception. Our work has been diversified across both B2B and B2C businesses, developing meaningful brands that are not only purposeful, but also profitable.

SERVICES

Brand Concept
 
Brand Naming
 
Brand Identity
 
Packaging
 
Website Design and Development

At ABND

We have always focused on Branding Right for Business Growth and have built strong expertise in catering to SMEs, Startups and Local Businesses, for over a decade since our inception. Our work has been diversified across both B2B and B2C businesses, developing meaningful brands that are not only purposeful, but also profitable.

SERVICES

Brand Concept
 
Brand Naming
 
Brand Identity
 
Packaging
 
Website Design and Development

Gujrat based B2B textile manufacturer to a successful PAN India retail brand

Saundh was created as a brand for Sahiba Textiles, one of the largest textile manufacturers in India. From a B2B to a B2C model, the new brand was developed as label that was inspired by India for the rooted, confident woman. Saundh has recently launched two stores in Mumbai and Delhi, and are now looking at expanding across India.

From a B2C food delivery start-up to India’s largest last mile logistics company, recently acquired by Reliance Jio for $14.9Mn

Grab approached ABND when they were Grab-a-Grub, with their business focused in the food industry. They soon realised that there was more scope in the last mile logistics space and wanted to expand their business proposition. ABND helped them in their transition from Grab-a-Grub to Grab and from B2C to B2B. Their entire positioning, communication strategy and identity is something that was crafted after in depth research, which holds relevant and true even today.

A disposable plastic tableware manufacturer, now a renowned sustainable brand across India

When the plastic ban hit Mumbai, Abhinav Industries, a leading manufacturer of plastic disposable tableware supplying multiple QSRs decided to switch to an eco-friendly alternative. Made out of Bagasse, a sugarcane by-product, Dinearth was a brand created to resonate with the feeling of eco-friendly dining with nature.

From a passion project in Karjat to a profitable venture

Art Village being one of the first earth style art centres and resorts, could not be projected as either of them, nor could be positioned as a gallery. The brand was created as an idea to make it a home away from home - a place of escape to artists and non-artists alike, families and friends, to get away from the hustle and bustle of the city.

A small start-up launched by two brothers, now a successful facility management giant, with presence across 150+ locations

ABND was approached with developing the brand philosophy and statement of SILA in the years of its inception. Furthering on the visual identity, imagery and brand philosophy that we built for the brand, SILA has rapidly grown to servicing clients in over 50 cities with 5,000+ employees.

An Infrastructure company based out of Raipur, now a predominant brand in the Hospitality industry

Godwit was created for Artech Infra, a renowned infrastructure company based out of Raipur. Raipur was seen as a city with a booming potential in the hospitality business, with a large segment of youngsters constantly looking for unique recreational experiences. Godwit was created for people who love food and enjoy experiences, by offering innovation in flavours, plating and a unique brand story.

To view detailed case studies of all our projects,
visit www.abnd.in/work

 

Gujarat based B2B textile manufacturer to a successful PAN India retail brand

Saundh was created as a brand for Sahiba Textiles, one of the largest textile manufacturers in India. From a B2B to a B2C model, the new brand was developed as label that was inspired by India for the rooted, confident woman. Saundh has recently launched two stores in Mumbai and Delhi, and are now looking at expanding across India.

 
 

A disposable plastic tableware manufacturer, now a renowned sustainable brand across India

When the plastic ban hit Mumbai, Abhinav Industries, a leading manufacturer of plastic disposable tableware supplying multiple QSRs decided to switch to an eco-friendly alternative. Made out of Bagasse, a sugarcane by-product, Dinearth was a brand created to resonate with the feeling of eco-friendly dining with nature.

 

From a passion project in Karjat to a profitable venture

Art Village being one of the first earth style art centres and resorts, could not be projected as either of them, nor could be positioned as a gallery. The brand was created as an idea to make it a home away from home - a place of escape to artists and non-artists alike, families and friends, to get away from the hustle and bustle of the city.

 

A small start-up launched by two brothers, now a successful facility management giant, with presence across 150+ locations

ABND was approached with developing the brand philosophy and statement of SILA in the years of its inception. Furthering on the visual identity, imagery and brand philosophy that we built for the brand, SILA has rapidly grown to servicing clients in over 50 cities with 5,000+ employees.

 

To view detailed case studies of all our projects,
visit www.abnd.in/work

 

If you’re looking to build your business into a successful brand, please write to us at [email protected] with the subject
VOCAL FOR LOCAL or call us on +91 902 902 4455