Corporate Branding Strategy is an insightful way of promoting the brand name of a corporate entity as opposed to specific products or services. The scope of a corporate brand is much broader than its service offerings. It is much beyond the label or the product in question; your brand should be able to create a memorable experience for its customers. Promoting the corporate identity of a brand as a whole is still at a nascent stage in India. However midsize and large corporations are coming round to the importance of corporate branding solutions for infusing a brand culture in the organization which is purpose driven.
In a customer-driven market where the media has a strong influence of making or breaking your identity amidst stiff competition, it is necessary to deliver your marketing message in a simple yet effective way. The corporate branding services at ABND include deeply insightful and well-planned immersions, desk research and on-field understanding of markets, translating to a sound strategy accompanied by minimal imagery and powerful content woven into a robust corporate brand identity. A brand which talks in the language of the consumers or stakeholders can only be created profoundly with a cutting-edge corporate branding design. At ABND, you can work at close with corporate brand consultants who work on promoting your USP's; not just product USP's but the characteristic traits of the brand as a whole, helping you align your business objectives to the target audience in question.
We are domain experts and our corporate branding design creates brand identities which when translated into effective marketing messages, leave a lasting impression on businesses.
Big Corporations around the world like Microsoft, Google, Deloitte and HSBC stand out because of the sound strategies they have incorporated in building their corporate identities. Smaller enterprises also are becoming aware of the enhanced value provided by corporate branding strategies in augmenting the brand name and the brand purpose.
Branding is about positioning the product or service by distinguishing oneself from the competition. Corporate branding uses the same methodology but it also elevates branding by taking into account relations with stakeholders and other additional issues. It is not just about vibrant colours and great graphics. Printing your logo on beautiful looking stationery or other merchandise doesn't bring you recognition. It is about capturing the essence of the organization. That is at the core of a robust corporate brand identity development. It entails planning a strategic roadmap where the existing culture within the corporate is maintained through not only the external branding elements and communication collaterals but also internal employee and employer code of conduct. If need be the current government policies and economic conditions need to be looked into to, to derive at a branding model which addresses not only the wants but the needs of the business.
Corporate branding thus involves in-depth engagement of the stakeholders of the business including insights from the CEO's and the marketing heads.
As a corporate branding company our strategic approach is business-centric, incorporating methods which further your name and profits. We drive in success by creating strong brands out of business organizations, spearheading them through establishing the brand and translating the brand identity to well-executed marketing activities.
Your business will be recognized, more purpose led and will leave a lasting impression on the customer's mind. ABND is well focused and growth-centric, delivering excellent corporate branding solutions.