Building Authentic and Relevant B2C Brands

Consumer Practice focuses on building impactful consumer brands (B2C) with an emphasis on long-term business growth. It specialises in helping businesses develop new product lines for untapped markets and has been instrumental in establishing consumer brands for several traditional B2B companies and manufacturers. The Consumer Practice also works with global businesses looking to enter Indian markets.

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What sets us apart?

Brands have an average of 7 seconds to capture a consumer's attention, but the real challenge lies in making that attention count.

It's not enough to have an aesthetically pleasing design and some snappy copy—a good brand resonates with consumers. The key is knowing what makes consumers tick and what motivates them to make purchases. At ABND’s Consumer Practice, we build successful consumer brands at the intersection of Psychology, Economics, Design, and more, and align it to the Business objectives.

Our team has over 20 years of experience working with companies across categories ranging from FMCG to Retail and Technology. Our work has been recognized by industry awards such as India’s Best Design Awards (IBDA) and Confederation of Indian Industry (CII).


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Brand Audit

Research, Analysis and Insights

Brand Purpose and Positioning

Brand Strategy

Brand Architecture

Product and Service Architecture

Launch Strategy

Acquisition and Growth Strategy


Brand Naming

Verbal Identity

Visual Identity

Brand Communication


Spatial Branding


Retail Design

Brand Toolkits and Guidelines

Sonic and Motion Identity


Organisational Culture Branding

Employee Value Proposition (EVP)

Employer Branding


ABND provides ongoing strategic consulting and advisory services to support our partners during their transition phase or to bring the brand and strategy to life. ABND develops and executes a comprehensive plan to achieve defined goals such as:

Marketing and Communications Planning

Organisational Change Management

Strategy Implementation and Support

Training Internal Teams

and More

Workshops & Models

40+ Workshops conducted since 2020

A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops (based on the project brief) that are customised and immersive, promoting a collaborative approach with our clients. In some cases, we have built brands entirely over a series of 4 to 5 workshops. In others, a certain facet of the brand is developed through a workshop. Some of our proprietary workshops are:

Problem Identification

Brand Modelling

Living the Brand

Brand Auditing

Brand Naming

There are also proprietary modules that may form the basis of the Brand Workshop or a Brand Strategy. Some of our modules include: 

Thought Leadership as a Service

Faculty Outreach and Engagement

Merchandising Module 

Lean Brand Building

Developing a brand that redefines the meaning of real in the ethnic wear industry

Elevating Smart Living with Cutting-Edge Electrical Solutions

Branding to build a Culinary Haven and Community Hub at the heart of Juhu

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