Consumer Practice focuses on building impactful consumer brands (B2C) with an emphasis on long-term business growth. It specialises in helping businesses develop new product lines for untapped markets and has been instrumental in establishing consumer brands for several traditional B2B companies and manufacturers. The Consumer Practice also works with global businesses looking to enter Indian markets.
Brands have an average of 7 seconds to capture a consumer's attention, but the real challenge lies in making that attention count.
It's not enough to have an aesthetically pleasing design and some snappy copy—a good brand resonates with consumers. The key is knowing what makes consumers tick and what motivates them to make purchases. At ABND’s Consumer Practice, we build successful consumer brands at the intersection of Psychology, Economics, Design, and more, and align it to the Business objectives.
Our team has over 20 years of experience working with companies across categories ranging from FMCG to Retail and Technology. Our work has been recognized by industry awards such as India’s Best Design Awards (IBDA) and Confederation of Indian Industry (CII).
Brand Audit
Research, Analysis and Insights
Brand Purpose and Positioning
Brand Strategy
Brand Architecture
Product and Service Architecture
Launch Strategy
Acquisition and Growth Strategy
Brand Naming
Verbal Identity
Visual Identity
Brand Communication
UI-UX
Spatial Branding
Packaging
Retail Design
Brand Toolkits and Guidelines
Sonic and Motion Identity
Organisational Culture Branding
Employee Value Proposition (EVP)
Employer Branding
Marketing and Communications Planning
Organisational Change Management
Strategy Implementation and Support
Training Internal Teams
and More
A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops (based on the project brief) that are customised and immersive, promoting a collaborative approach with our clients. In some cases, we have built brands entirely over a series of 4 to 5 workshops. In others, a certain facet of the brand is developed through a workshop. Some of our proprietary workshops are:
Problem Identification
Brand Modelling
Living the Brand
Brand Auditing
Brand Naming
There are also proprietary modules that may form the basis of the Brand Workshop or a Brand Strategy. Some of our modules include:
Thought Leadership as a Service
Faculty Outreach and Engagement
Merchandising Module
Lean Brand Building
