In a crisis, marketers must explore alternatives like cross-promotions: Industry experts

Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak

Coronavirus Impact: Why brands need to be socially responsible with campaigns

From Axis Bank to Kamdhenu Paints – brands have joined the fight against coronavirus with awareness campaigns

#BackToBusiness: ABND’s Maulik Chandarana on the strategy that needs to be followed to bounce back

Not all businesses will have it easy and behavioural shifts will dictate category growth, says Chandarana

Global Expertise And Local Knowledge Inspired Next Generation Of Fashion Designers, As Whistling Woods International Hosted Fashion And Retail Masterclasses

This was a no ordinary week at Whistling Woods International (WWI), as Asia’s premier Film, Communication and Creative Arts institute hosted back-to-back masterclasses on the fashion and retail industry.

Our partner-led project approach clubbed with a strong strategy arm and world-class design output makes ABND stand out: Kunal Vora, Founder ABND

Winner of India’s Best Brand Design Studio 2019, ABND is certainly a growing agency and a name to reckon with.

My favourite campaign is ‘Mile sur mera tumhara’: ABND founder Kunal Vora

….the campaign is timeless, it was relevant then and it can be relevant now, maybe now more than ever”, Vora said about his favourite campaign

The Indian luxury industry is battle-ready for COVID-19

The global COVID-19 pandemic has severely affected luxury businesses across the globe, and the Indian luxury sector is no exception. The industry, however, is ready with a plan to fight it.

Brand Conjuror

Abrand thinker and widely published writer and columnist, Kunal Vora is the Co-founder and Partner of ABND, a Mumbai-based branding agency that ranks among the top mid-size agencies in India and was recently awarded the country’s Best Brand Design Studio 2019 at the Pool Awards.

7 tips to keep in mind before hiring a Graphic designer

Kunal Vora – Founder, ABND sheds light on the qualities agencies should look for while hiring a Graphic designer.

Business during Covid-19: Part 4

While the country continues to be in self-quarantining, the economy makes an effort to come back to normalcy.

Client Updates