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Looking for a logo?

A logo is not the brand in its entirety yet it is a critical element that tends to stick around in your head. Every time you see a brand logo, it tries to smile at you or say a hello. Its power, of course, is when you respond, and most importantly, become a friend of the brand it represents - forever. We are a skilled identity and logo development team that ensures you get what works best for your brand. Here’s a look at some of the numerous identities we have developed.

Frequently Asked Questions

A logo is the most compressed expression of a brand identity. The questions below address how ABND approaches logo design, what the process involves, and what distinguishes a mark that holds up over time from one that simply looks good at the moment it is made

No. A logo is the starting point of a brand identity, not the whole of it. Without the positioning, verbal identity, and supporting visual system that give it meaning, a logo is simply a mark. The most recognisable logos in the world are recognisable because of decades of consistent brand thinking, not because of the logo itself.

Logo design at ABND begins with the strategy. Before any visual exploration happens, the brand position, the personality, and the competitive landscape are understood. The design process then translates that strategic thinking into a visual form that is distinctive, scalable, and coherent with the broader identity system. From a process point of view, we are old school. We believe in first putting pen to paper, and developing hundreds of sketches from explored concepts, before we shortlist and digitise the top brand logo options for any project.

Yes. We typically present two or three distinct strategic directions, each grounded in a clear rationale. The client does not choose between aesthetics. They choose between arguments, and the rationale for each direction is as important as the design itself. Each option is presented as a fully developed visual system, including tested colours, typography, mnemonics, and brand world applications.

The visual identity stage, as part of a larger brand building project, can be developed and refined in three to four weeks. Compressing the process rarely produces better outcomes.

Yes. Logo redesigns are a regular part of our work. We begin by auditing the existing mark to identify what equity it carries and what constraints the redesign should respect.

A full visual identity system: the primary mark, its variants, clear space rules, colour specifications across RGB, CMYK, and Pantone, reversed and monochrome versions, typography, iconography, communication templates and artwork files, and usage guidelines.

Always. A logo designed without a strategic foundation is a visual preference, not a brand decision. At ABND, no visual work begins until the strategic direction is defined and agreed. The logo should be something that could only belong to this brand, in this position, at this moment. That requires strategy.

Everywhere the brand needs to be identified: digital platforms, print materials, signage, packaging, uniforms, vehicles, merchandise, and advertising. The logo system is designed to function correctly across all of these contexts, at any scale, in any colour environment.

Yes. For a startup, the brand work tends to focus on building a strong foundation quickly: a clear position, a name that can grow with the business, and an identity that signals credibility to the earliest and most sceptical stakeholders.

Specificity. A logo that could belong to any business in any category is not doing its job. Strength comes from a mark that is visually distinct, strategically grounded, and coherent with the full identity system it sits within. Trends are a poor guide here. A logo designed to be current will date quickly. One designed to be right will last

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