The ABND team not only represent courage in today's day
and age for simplicity but also set higher standards for other branding agencies around them. They are clear about their concepts and strike a fine balance between creativity and executing the final brand image.
Art Village, Karjat
The team at ABND is fantastic. They are extremely talented and highly creative. What sets them apart is their process and approach. Understanding their client and the competitive landscape the client operates in, enables them to give unique branding and rebranding solutions. We have closely worked with them over the years and they have provided end to end solutions. Persistence is key in creating a unique brand identity and the team at ABND embodies that trait!
SILA worked with ABND 7 years ago, when it was incepted. Even though we were a small company at the time, ABND understood what SILA stood for and the culture we wanted to build. ABND related with our focus on ethics and trying to stay ahead of the curve. They picked our company character easily and did not take more than one draft to get it bang on!
5 years ago, while we were branded as “Grab a Grub”, we had to pivot our business model from a “consumer facing food delivery company” to “sector agnostic B2B delivery company”. ABND played a key role in not just rebranding us to “Grab”, but help us create multi-level strategies to realign perspective towards our target audience. This encompassed right from designing our riders uniforms, our sales brochures to methods adopted in brand placement.
Thanks to ABND, Grab has adopted best practices of branding even in internal communication to our employees, right from the mode of communication to the design of it.
The team understands the brand and gets into in-depth knowledge of the product and its advantages, thus creating a campaign which is appreciated by not only the customers but also our competitors.
Precision Plastic Industries
Everyone who came across the logo had the same first reaction "WOW" The logo, its extensions, the branding language, all fit in beautifully and we had an identity that started rubbing shoulders with brands in this space. We had a look that brands, sponsors and the industry started taking seriously, rather than some fly by night operator.
India Nightlife & Convention Awards, INCA