India’s First and Only Brand Consultancy for the Education Sector

With over a decade of experience in creating and working with numerous prolific educational brands, we established Edunoia in 2020. Edunoia offers advisory services, brand thinking and communication strategies to a broad cross-section of education institutions, EdTech companies, and other learning and development units in businesses.

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Education in the
Real World

As the world becomes more globalized and interconnected, the one domain that can impact every other industry is education. However, conventional ways of thinking and communicating with respect to degrees or professional titles is becoming outmoded.

At Edunoia, we follow a SEED approach to problem-solving and identifying how one institute can stand out from another and inspire action.


Situation Analysis

Articulating the problem statement



Meticulous research, insighting and validation


Empirical thinking

Backed by a decade of experience to the industry


Direction and decision-making process

Incorporating our essence of beautiful thinking in every solution crafted


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Brand Audit

Research, Analysis and Insights

Brand Purpose and Positioning

Brand Strategy

Brand Architecture

Product and Service Architecture

Launch Strategy

Acquisition and Growth Strategy


Brand Naming

Verbal Identity

Visual Identity

Brand Communication


Spatial Branding


Retail Design

Brand Toolkits and Guidelines

Sonic and Motion Identity


Organisational Culture Branding

Employee Value Proposition (EVP)

Employer Branding


ABND provides ongoing strategic consulting and advisory services to support our partners during their transition phase or to bring the brand and strategy to life. ABND develops and executes a comprehensive plan to achieve defined goals such as:

Marketing and Communications Planning

Organisational Change Management

Strategy Implementation and Support

Training Internal Teams

and More

Workshops & Models

40+ Workshops conducted since 2020

A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops (based on the project brief) that are customised and immersive, promoting a collaborative approach with our clients. In some cases, we have built brands entirely over a series of 4 to 5 workshops. In others, a certain facet of the brand is developed through a workshop. Some of our proprietary workshops are:

Problem Identification

Brand Modelling

Living the Brand

Brand Auditing

Brand Naming

There are also proprietary modules that may form the basis of the Brand Workshop or a Brand Strategy. Some of our modules include: 

Thought Leadership as a Service

Faculty Outreach and Engagement

Merchandising Module 

Lean Brand Building

Building India's Pioneers in Liberal Education through a Decade of Partnership

Establishing a Distinctive Brand for an NGO Focused on Empowering Girls in Underserved Regions

The Universe-ity of Self Discovery

News & Blogs

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