With over a decade of experience in creating and working with numerous prolific educational brands, we established Edunoia in 2020. Edunoia offers advisory services, brand thinking and communication strategies to a broad cross-section of education institutions, EdTech companies, and other learning and development units in businesses.
As the world becomes more globalized and interconnected, the one domain that can impact every other industry is education. However, conventional ways of thinking and communicating with respect to degrees or professional titles is becoming outmoded.
At Edunoia, we follow a SEED approach to problem-solving and identifying how one institute can stand out from another and inspire action.
S
Articulating the problem statement
E
Meticulous research, insighting and validation
E
Backed by a decade of experience to the industry
D
Incorporating our essence of beautiful thinking in every solution crafted
Brand Audit
Research, Analysis and Insights
Brand Purpose and Positioning
Brand Strategy
Brand Architecture
Product and Service Architecture
Launch Strategy
Acquisition and Growth Strategy
Brand Naming
Verbal Identity
Visual Identity
Brand Communication
UI-UX
Spatial Branding
Packaging
Retail Design
Brand Toolkits and Guidelines
Sonic and Motion Identity
Organisational Culture Branding
Employee Value Proposition (EVP)
Employer Branding
Marketing and Communications Planning
Organisational Change Management
Strategy Implementation and Support
Training Internal Teams
and More
A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops (based on the project brief) that are customised and immersive, promoting a collaborative approach with our clients. In some cases, we have built brands entirely over a series of 4 to 5 workshops. In others, a certain facet of the brand is developed through a workshop. Some of our proprietary workshops are:
Problem Identification
Brand Modelling
Living the Brand
Brand Auditing
Brand Naming
There are also proprietary modules that may form the basis of the Brand Workshop or a Brand Strategy. Some of our modules include:
Thought Leadership as a Service
Faculty Outreach and Engagement
Merchandising Module
Lean Brand Building
