The pandemic has reshaped our work landscape significantly. Adapting to the evolving talent recruitment and retention dynamics, along with a renewed focus on cultivating organisational culture, has become imperative. People Practice offers tangible solutions for businesses, encompassing employer branding, crafting compelling employee value propositions, and fostering robust culture-building initiatives.
and resolving challenges
Businesses have traditionally deployed brands with customer focus. While the employees are now more demanding (unreasonable, perhaps?!), it is more important to note that business brands need to be in line with their aspirations and value systems. And no, this isn’t a ‘who blinks first?’ game.
Organisations and people thrive together.
Many requests for employee engagement programs, defining employee value propositions and culture building have been a consequence of the pandemic’s greatest challenge to companies world over – The Great Resignation.
For us, the Great Resignation is an opportunity for the Great Revamp of businesses creating brands for their people encompassing stakeholders including top management, HR personnel and definitely, the corporate branding and marketing teams.
Or if there’s anything else on your mind
Brand Audit
Research, Analysis and Insights
Brand Purpose and Positioning
Brand Strategy
Brand Architecture
Product and Service Architecture
Launch Strategy
Acquisition and Growth Strategy
Brand Naming
Verbal Identity
Visual Identity
Brand Communication
UI-UX
Spatial Branding
Packaging
Retail Design
Brand Toolkits and Guidelines
Sonic and Motion Identity
Organisational Culture Branding
Employee Value Proposition (EVP)
Employer Branding
Marketing and Communications Planning
Organisational Change Management
Strategy Implementation and Support
Training Internal Teams
and More
A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops (based on the project brief) that are customised and immersive, promoting a collaborative approach with our clients. In some cases, we have built brands entirely over a series of 4 to 5 workshops. In others, a certain facet of the brand is developed through a workshop. Some of our proprietary workshops are:
Problem Identification
Brand Modelling
Living the Brand
Brand Auditing
Brand Naming
There are also proprietary modules that may form the basis of the Brand Workshop or a Brand Strategy. Some of our modules include:
Thought Leadership as a Service
Faculty Outreach and Engagement
Merchandising Module
Lean Brand Building
