Elevating Organisational Talent and Culture in a Post-Pandemic Era

The pandemic has reshaped our work landscape significantly. Adapting to the evolving talent recruitment and retention dynamics, along with a renewed focus on cultivating organisational culture, has become imperative. People Practice offers tangible solutions for businesses, encompassing employer branding, crafting compelling employee value propositions, and fostering robust culture-building initiatives.

banner image

The Black Box thinking approach

Discovering
Acknowledging
Learning from

the status quo
and resolving challenges

and resolving challenges

Services
Offered


Know More
Strategy

Brand Audit

Research, Analysis and Insights

Brand Purpose and Positioning

Brand Strategy

Brand Architecture

Product and Service Architecture

Launch Strategy

Acquisition and Growth Strategy

Identity

Brand Naming

Verbal Identity

Visual Identity

Brand Communication

UI-UX

Spatial Branding

Packaging

Retail Design

Brand Toolkits and Guidelines

Sonic and Motion Identity

Culture

Organisational Culture Branding

Employee Value Proposition (EVP)

Employer Branding

Advisory

ABND provides ongoing strategic consulting and advisory services to support our partners during their transition phase or to bring the brand and strategy to life. ABND develops and executes a comprehensive plan to achieve defined goals such as:

Marketing and Communications Planning

Organisational Change Management

Strategy Implementation and Support

Training Internal Teams

and More




Workshops & Models

40+ Workshops conducted since 2020

A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops (based on the project brief) that are customised and immersive, promoting a collaborative approach with our clients. In some cases, we have built brands entirely over a series of 4 to 5 workshops. In others, a certain facet of the brand is developed through a workshop. Some of our proprietary workshops are:


Problem Identification

Brand Modelling

Living the Brand

Brand Auditing

Brand Naming


There are also proprietary modules that may form the basis of the Brand Workshop or a Brand Strategy. Some of our modules include: 

Thought Leadership as a Service

Faculty Outreach and Engagement

Merchandising Module 

Lean Brand Building


News & Blogs


View All Posts