Traditionally, Branding was always considered a part of Marketing and placed alongside Advertising, PR, etc. However, we look at Branding as an action that sits alongside the Business. A Brand is a reflection of what you do and how you do it. It's not just about making sure your logo is looking good, it's about aligning your organisation from top to bottom. With emphasis on both short and long term objectives, the Brand then percolates into Marketing, Operations, Finance, to ensure continued alignment and success.
There is a big difference between fashion and a fad. Fashion is something that is always present – it changes, transforms, and adapts itself to changing times, society, and industries. A fad on the other hand fades away. Your brand needs to be just like fashion. Hence, it is essential to craft each element strategically; its purpose, positioning, essence, personality, and identity, which are achieved through our strategic in-house proprietary methods.
The ones who can best manage change are the ones who survive. Every successful product or service that we use today started with extensive research about customers and competitors. An in-depth consumer behaviour research and market understanding is essential to map out the position of your brand and its future goals.
A brand architecture helps in smooth running of an organisation by maintaining a balance between brands and sub-brands. ABND’s in-depth study of an existing business model, followed by a strategy helps in maximising brand equity and increasing brand value.
Creating a brand toolkit and a guideline docket helps build a cohesive visual identity. A brand toolkit identifies and creates detailed guidelines on the colour, typography, fonts, spacing etc. of the brand and spells out how they work together across various physical and digital touchpoints. This helps future employees, stakeholders, and other agencies to resonate with the brand and ensure consistency.
A strong visual identity is extremely crucial for business success and growth. Effective branding helps project your business and its values to attract the ideal target audience. Your visual identity is the image you wish to portray to the world and is your most valuable asset. With the power to influence purchase decisions, ABND’s Brand Design process ensures identities at international standards.
A name is the most important sound in any language to an individual. It is what makes one person stand out from the others. Your brand name is the first touch point to any consumer/customer. Hence, it needs to be distinctive and should connect with your brand and its audience. Our proprietary naming process helps you articulate an identity that stands out against numerous filters.
We believe that people are inspired by sound and movement, and we aspire to create an environment for our brands where all can feel the power of music and design. For us, it’s not just about what you hear – it’s about how your eyes and ears come together to create a world where images and sounds enhance the brand.
Apart from the brand itself, what it speaks, how it speaks and where it speaks is also equally important. A clear brand communication strategy ensures that the brand essence remains constant across all platforms and across time.
We create user interfaces that are built with usability and accessibility in mind. Our designs are always adaptive and responsive, ensuring you have an experience tailored to your needs, whether you’re a mobile-first brand, an experience platform, or an e-commerce site.
A brand is more than a two-dimensional experience. It's a 360-degree experience that includes buying, usage, and physical experiences. We work to bring brands to life by seamlessly combining branding, wayfinding, signage, art, and graphics into the built environment.
All purchase decisions in an aisle are made in an average of 7 seconds. This gives a brand exactly 7 seconds to stand out from 50 other brands on a shelf and catch a consumer’s eye. To ensure that your brand's product is the most sought after item on a shelf, it is essential to have a compelling retail and packaging design.
We help organisations become more purpose-oriented by setting out the values and mission that drive the business. We'll help you define what is important to your customers and stakeholders, so that you can build a point of difference and uphold those values, no matter what challenges may present themselves.
Getting to know employees and helping them develop professionally and personally is critical to the success of any business. The most successful EVPs are derived from combining the needs of key segments of the workforce to form a universal brand which is then communicated through the best channel for each segment. In doing so, employees and customers engage at the level of expectation that aligns with employee goals, corporate strategy, and individual values.
Employer branding is your company's story. It's how you sell yourself as an employer, and it's what makes job candidates feel like they want to work for you. We work with organisations to build strategies that involve every aspect of their business, from the way they talk to their customers to how they treat their employees. This includes defining the core values of the company, developing an employee experience strategy, and building a content strategy that aligns with those two things.
ABND provides ongoing strategic consulting and advisory services to support our partners during their transition phase or to bring the brand and strategy to life. ABND develops and executes a comprehensive plan to achieve defined goals such as:
Marketing and Communications Planning
Organisational Change Management
Strategy Implementation and Support
Training Internal Teams
A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops (based on the project brief) that are customised and immersive, promoting a collaborative approach with our clients. In some cases, we have built brands entirely over a series of 4 to 5 workshops. In others, a certain facet of the brand is developed through a workshop. Some of our proprietary workshops are:
Problem Identification
Brand Modelling
Living the Brand
Brand Auditing
Brand Naming
There are also proprietary modules that may form the basis of the Brand Workshop or a Brand Strategy.
Some of our modules include:
Thought Leadership as a Service
Faculty Outreach and Engagement
Merchandising Module
Lean Brand Building