Transforming B2B Objectives into Profitable Solutions

Since our inception, we have attracted several B2B clients, specifically because we are able to understand B2B dynamics, dealer-distributor networks, manufacturing, engineering and business services. The B2B Practice works with clients at the cusp of change and evolution. Besides defining strategies, creating brands and rebranding, this division deals with businesses undergoing mergers and acquisitions, stock launches or public offerings, expansion plans, and repositioning.

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The Human Element Framework

Harmony is about establishing a balance and sync at various levels. This includes breaking silos and sustaining consistency to function together. Be it external or internal relationships of the organization Harmony is a principle to having verbal, visual and behavioural balance defined and in place always - the hallmark of good brands.

Humaneness is a fundamental premise of activating the HE Framework in B2B businesses. The thought of having an organizational mind and heart that displays empathy, and compassion evokes a sense of direction, not only purpose. In our times, this outlook could help the people, the planet, and businesses

Happiness comes with results. And results mean different things to different stakeholders. A good business challenge resolution happens when brand thinking ensures the output is as per expectations and to the satisfaction of intended stakeholders.

Honesty is all about Living True to the values of the business and the brand. It is also a measure of our performance to see how we perform. Primarily, this is when the brand starts living its true self and interacts with stakeholders in its environment of operation.


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Brand Audit

Research, Analysis and Insights

Brand Purpose and Positioning

Brand Strategy

Brand Architecture

Product and Service Architecture

Launch Strategy

Acquisition and Growth Strategy


Brand Naming

Verbal Identity

Visual Identity

Brand Communication


Spatial Branding


Retail Design

Brand Toolkits and Guidelines

Sonic and Motion Identity


Organisational Culture Branding

Employee Value Proposition (EVP)

Employer Branding


ABND provides ongoing strategic consulting and advisory services to support our partners during their transition phase or to bring the brand and strategy to life. ABND develops and executes a comprehensive plan to achieve defined goals such as:

Marketing and Communications Planning

Organisational Change Management

Strategy Implementation and Support

Training Internal Teams

and More

Workshops & Models

40+ Workshops conducted since 2020

A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops (based on the project brief) that are customised and immersive, promoting a collaborative approach with our clients. In some cases, we have built brands entirely over a series of 4 to 5 workshops. In others, a certain facet of the brand is developed through a workshop. Some of our proprietary workshops are:

Problem Identification

Brand Modelling

Living the Brand

Brand Auditing

Brand Naming

There are also proprietary modules that may form the basis of the Brand Workshop or a Brand Strategy. Some of our modules include: 

Thought Leadership as a Service

Faculty Outreach and Engagement

Merchandising Module 

Lean Brand Building

Branding India’s fastest growing company in the Medical Disposables and Equipment sector.

Rebranding a 100-year-old manufacturing powerhouse post a bold reverse acquisition

Forging a cutting-edge steel dynasty, conceived through strategic acquisition and primed to pioneer innovation and sustainable growth.

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