We build purposeful and profitable brands.
ABND, an award-winning branding agency was established in 2010, with the vision of developing strong brands that go hand-in-hand with business objectives. Armed with a focus on the bottom-line and a brand-centric business solution approach, our team of branding experts have been able to create numerous successful brands that have gone ahead to create a massive impact in the Electrical, Plumbing and the Construction Industry.
Take a look at a few of our branding success stories
An award-winning rebranding and brand architecture strategy that became a business game-changer
Transitioning from the B2B to a B2C market, Precision Electricals was positioned as a brand that goes above and beyond mere compliance and industry standards, and sets a new benchmark. To make the Brand further resonate with being established, credible and organised, a Product Architecture Strategy was devised to ensure that each brand under the umbrella builds Brand Recall and Equity for the Parent Brand.
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Rebranding and positioning an end-to-end electrical solutions provider
Pressfit was rebranded with the idea that thoughtful homes are driven by simplicity and efficiency. We identified that the target audience sought convenience owing to the overpopulated space, something which is otherwise an innate need, and overlooked by the category.
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A powerful strategy and a redefined positioning that established a market leader
We developed a new strategic positioning for Precision Pipes & Fittings, emphasising their role as the lifeline of every building with the tagline "Har Building ki Lifeline, Precision Pipeline". A comprehensive brand strategy was crafted to expand their market share in the electric piping category and venture into untapped territories.
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