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a Builder / Construction company looking for project branding?

a family owned construction company looking at rebranding?

a hospitality company looking to brand a new property?

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Packaging Excellence Award

Alembic Alteris HD


India's Best Design Studio


India's Best Strategic Design Project

Precision Electricals


India's Best Communication Design Project



India's Best Communication Design Project



India's Best Strategic Design Project

GMM Pfaudler


India's Best Communication Design Project



Best Bag & Backpack Logo


We build purposeful and profitable brands.

ABND, an award-winning branding agency was established in 2010, with the vision of developing strong brands that go hand-in-hand with business objectives. Armed with a focus on the bottom-line and a brand-centric business solution approach, our team of branding experts have been able to create numerous successful brands that have gone ahead to create a massive impact in the Electrical, Plumbing and the Construction Industry.

Take a look at a few of our branding success stories

An award-winning rebranding and brand architecture strategy that became a business game-changer

Transitioning from the B2B to a B2C market, Precision Electricals was positioned as a brand that goes above and beyond mere compliance and industry standards, and sets a new benchmark. To make the Brand further resonate with being established, credible and organised, a Product Architecture Strategy was devised to ensure that each brand under the umbrella builds Brand Recall and Equity for the Parent Brand.

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Rebranding and positioning an end-to-end electrical solutions provider

Pressfit was rebranded with the idea that thoughtful homes are driven by simplicity and efficiency. We identified that the target audience sought convenience owing to the overpopulated space, something which is otherwise an innate need, and overlooked by the category.

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A powerful strategy and a redefined positioning that established a market leader

We developed a new strategic positioning for Precision Pipes & Fittings, emphasising their role as the lifeline of every building with the tagline "Har Building ki Lifeline, Precision Pipeline". A comprehensive brand strategy was crafted to expand their market share in the electric piping category and venture into untapped territories.

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why ABND is the right branding agency for your Electrical, Plumbing and Infrastructure Brand.
#1Unparalleled B2B Expertise in Manufacturing and Engineering

Our team possesses extensive expertise in areas such as industrial engineering, lean manufacturing, Toyota production systems, six sigma, and industrial automation. We understand the requirements for building a world-class B2B brand.

#2On-ground Research Capabilities

Our research network goes beyond customers to include retailers, dealers, distributors, and technicians. We believe that true insights come from grassroots levels, allowing us to gain a comprehensive understanding of your target market.

#3Proven Expertise with Builders and Architects

We have successfully collaborated with prominent industry players, including unicorn startups, legacy construction companies, renowned architects, and award-winning designers. Our experience in working with these professionals ensures that we understand the specific demands and dynamics of your industry.

#4Understanding of Business Complexities

ABND has a track record of developing award-winning brand strategies for businesses facing significant challenges. Whether it's managing a complex product portfolio, addressing a lack of brand visibility, or catering to geography-specific product offerings, we have the expertise to overcome these obstacles and drive success.

#5Industrial Design and Product Development Background

Our team brings years of experience in designing and developing physical products. This background allows us to create brands that consider industrial design principles, ensuring a seamless integration of aesthetics, functionality, and brand identity.

At ABND, we don't just create logos and slogans, we craft experiences that capture the essence of your brand. Let us help you tell your unique story and stand out from the competition.