ABND, an award-winning branding agency was established in 2010, with the vision of developing strong brands that go hand-in-hand with business objectives. Armed with a focus on the bottom-line and a brand-centric business solution approach, our team of branding experts have been able to create numerous successful brands that have gone ahead to create a massive impact in the Electrical, Plumbing and the Construction Industry.
Take a look at a few of our branding success stories
An award-winning rebranding and brand architecture strategy that became a business game-changer
Transitioning from the B2B to a B2C market, Precision Electricals was positioned as a brand that goes above and beyond mere compliance and industry standards, and sets a new benchmark. To make the Brand further resonate with being established, credible and organised, a Product Architecture Strategy was devised to ensure that each brand under the umbrella builds Brand Recall and Equity for the Parent Brand.View Casestudy
Rebranding and positioning an end-to-end electrical solutions provider
Pressfit was rebranded with the idea that thoughtful homes are driven by simplicity and efficiency. We identified that the target audience sought convenience owing to the overpopulated space, something which is otherwise an innate need, and overlooked by the category.View Casestudy
A powerful strategy and a redefined positioning that established a market leader
We developed a new strategic positioning for Precision Pipes & Fittings, emphasising their role as the lifeline of every building with the tagline "Har Building ki Lifeline, Precision Pipeline". A comprehensive brand strategy was crafted to expand their market share in the electric piping category and venture into untapped territories.View Casestudy
why ABND is the right branding agency for your Electrical, Plumbing and Infrastructure Brand.
Unparalleled B2B Expertise in Manufacturing and Engineering
Our team possesses extensive expertise in areas such as industrial engineering, lean manufacturing, Toyota production systems, six sigma, and industrial automation. We understand the requirements for building a world-class B2B brand.
On-ground Research Capabilities
Our research network goes beyond customers to include retailers, dealers, distributors, and technicians. We believe that true insights come from grassroots levels, allowing us to gain a comprehensive understanding of your target market.
Proven Expertise with Builders and Architects
We have successfully collaborated with prominent industry players, including unicorn startups, legacy construction companies, renowned architects, and award-winning designers. Our experience in working with these professionals ensures that we understand the specific demands and dynamics of your industry.
Understanding of Business Complexities
ABND has a track record of developing award-winning brand strategies for businesses facing significant challenges. Whether it's managing a complex product portfolio, addressing a lack of brand visibility, or catering to geography-specific product offerings, we have the expertise to overcome these obstacles and drive success.
Industrial Design and Product Development Background
Our team brings years of experience in designing and developing physical products. This background allows us to create brands that consider industrial design principles, ensuring a seamless integration of aesthetics, functionality, and brand identity.
At ABND, we don't just create logos and slogans, we build brands that ensure business growth and profitability. Let us help you tell your unique story and stand out from the competition.