We build purposeful and profitable brands.
ABND, an award-winning branding agency was established in 2010, with the vision of developing strong brands that go hand-in-hand with business objectives. Armed with a focus on the bottom-line and a brand-centric business solution approach, our team of branding experts have been able to create numerous successful brands that have gone ahead to create a massive impact in the fashion, lifestyle and garment Industry.
Take a look at a few of our branding success stories
Take a look at a few of our branding success stories
Bagzone (Lavie) came to ABND with the idea of creating a brand for a slightly economical range of products as compared to Lavie. While their new brand was affordable, they also wanted it to have a certain sense of aspirational value. Based on intensive market research, we developed Qisa, a brand under Lavie. The exercise involved strategy, positioning, brand naming, visual and verbal identity. As a brand Qisa is a part of your story, a story of triumphs and failures. You are a story, and nobody can tell it better than you.
View Casestudies
Creating a brand for the women who wears "herself"
Internationally renowned textile manufacturer, Sahiba wanted to venture into the B2C Retail space with a new brand. ABND was commissioned for this exercise. We created an award-winning brand that has today become a category game-changer with a global retail presence. Saundh is an apparel brand inspired by India for the woman who is comfortable in her own skin. Saundh’s fibre to fashion philosophy allows it to create clothing that transcends boundaries.
View Casestudies
Celebrating merits, celebrating flaws
Kami Kubi is a brand developed for Disha Enterprises, a B2B textile manufacturer supplying to leading ethnic wear brands in India. The contextual understanding that each woman is her own unique self and could not be labelled into a fixed type is what led to building the foundation of the brand. The new brand emerged from the idea of feeling ‘real’. We coined a unique name Kami Kubi, derived from "khamiyan / khubiyan" meaning flaws and merits, positive and negative, to highlight the ‘real’ woman.
View Casestudies
