Posted on August 18, 2022
Back in the Doordarshan days, when I was a kid, there used to be one ad that I always looked forward to catching on TV and no matter how many times I saw it, it never got boring. It was the “Mile sur mera tumhara” ad. Even after over 30 years, I still remember every scene of the video, I know the song word for word, I can even tell you the sequence in which the celebrities appear in the video and it still manages to give me goosebumps. I am certain that there would be many like me who would feel exactly the same way about Mile sur mera tumhara..
Original post on https://www.business-standard.com/article/current-affairs/my-favourite-campaign-is-mile-sur-mera-tumhara-abnd-founder-kunal-vora-120031000028_1.html