My favourite campaign is ‘Mile sur mera tumhara’: ABND founder Kunal Vora

Posted on August 18, 2022

Which is your favourite campaign and why?

Back in the Doordarshan days, when I was a kid, there used to be one ad that I always looked forward to catching on TV and no matter how many times I saw it, it never got boring. It was the “Mile sur mera tumhara” ad. Even after over 30 years, I still remember every scene of the video, I know the song word for word, I can even tell you the sequence in which the celebrities appear in the video and it still manages to give me goosebumps. I am certain that there would be many like me who would feel exactly the same way about Mile sur mera tumhara..

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