The pandemic has reshaped our work landscape significantly. Adapting to the evolving talent recruitment and retention dynamics, along with a renewed focus on cultivating organisational culture, has become imperative. People Practice offers tangible solutions for businesses, encompassing employer branding, crafting compelling employee value propositions, and fostering robust culture-building initiatives.
As the world becomes more globalized and interconnected, the one domain that can impact every other industry is education. However, conventional ways of thinking and communicating with respect to degrees or professional titles is becoming outmoded.
At Edunoia, we follow a SEED approach to problem-solving and identifying how one institute can stand out from another and inspire action.
Brand Audit
Research, Analysis and Insights
Brand Purpose and Positioning
Brand Strategy
Brand Architecture
Product and Service Architecture
Launch Strategy
Acquisition and Growth Strategy
Brand Naming
Verbal Identity
Visual Identity
Brand Communication
UI-UX
Spatial Branding
Packaging
Retail Design
Brand Toolkits and Guidelines
Sonic and Motion Identity
Organisational Culture Branding
Employee Value Proposition (EVP)
Employer Branding
Marketing and Communications Planning
Organisational Change Management
Strategy Implementation and Support
Training Internal Teams
and More
A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops (based on the project brief) that are customised and immersive, promoting a collaborative approach with our clients. In some cases, we have built brands entirely over a series of 4 to 5 workshops. In others, a certain facet of the brand is developed through a workshop. Some of our proprietary workshops are:
Problem Identification
Brand Modelling
Living the Brand
Brand Auditing
Brand Naming
There are also proprietary modules that may form the basis of the Brand Workshop or a Brand Strategy. Some of our modules include:
Thought Leadership as a Service
Faculty Outreach and Engagement
Merchandising Module
Lean Brand Building
August 29, 2023
August 11, 2023
August 18, 2022
Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak