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Branding for
SMEs

Your business is never defined by just a logo, but rather by what sets you apart from the competition.

You might not be too small or too big, but you are big on your business growth. Likewise, we at ABND, are small but sure of branding you big.

In the early stages of business, costs might be a cause for concern. However, in the face of increasing competition, it is imperative for you to stand out.

And just getting someone to do the logo won’t work. Your identity has to be carefully crafted; the story behind the logo strategically written. We’re working towards reaching our zenith and so are you. So we understand the journey of growing up to reach newer heights.

You’re taking one step at a time and so are we. Let us take your business ahead for a better tomorrow. We, at ABND, provide future insights of branding it right for not just your wants but also your needs. Experience the best of our customizations in this package for branding the SME right.

Services
Offered

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Strategy

Brand Audit

Research, Analysis and Insights

Brand Purpose and Positioning

Brand Strategy

Brand Architecture

Product and Service Architecture

Launch Strategy

Acquisition and Growth Strategy

Identity

Brand Naming

Verbal Identity

Visual Identity

Brand Communication

UI-UX

Spatial Branding

Packaging

Retail Design

Brand Toolkits and Guidelines

Sonic and Motion Identity

Culture

Organisational Culture Branding

Employee Value Proposition (EVP)

Employer Branding

Advisory

ABND provides ongoing strategic consulting and advisory services to support our partners during their transition phase or to bring the brand and strategy to life. ABND develops and executes a comprehensive plan to achieve defined goals such as:

Marketing and Communications Planning

Organisational Change Management

Strategy Implementation and Support

Training Internal Teams

and More

Workshops & Models

40+ Workshops conducted since 2020

A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops (based on the project brief) that are customised and immersive, promoting a collaborative approach with our clients. In some cases, we have built brands entirely over a series of 4 to 5 workshops. In others, a certain facet of the brand is developed through a workshop. Some of our proprietary workshops are:

Problem Identification

Brand Modelling

Living the Brand

Brand Auditing

Brand Naming

There are also proprietary modules that may form the basis of the Brand Workshop or a Brand Strategy. Some of our modules include:

Thought Leadership as a Service

Faculty Outreach and Engagement

Merchandising Module

Lean Brand Building

Frequently
Asked Questions

Who is eligible for the Big Business Branding?-

This pack is designed for big companies and organizations who are all set to create a dent in the larger scheme of things or have already gone ahead and made a difference. We welcome entrepreneurs, companies or marketing department heads to get in touch with us to find out more about this package.