It is crucial to identify customer perceptions, notions and experience before crafting a business plan. Branding helps in making your business, company and brand occupy a distinct place in the minds of your consumers, while making it memorable and ensuring a clear communication of your offering. Branding helps define your company's past, present and future through in depth research and strategy.
It defines your market, your customer persona and your brand essence to create verbal and visual consistency across all touch points. All in all, when we say we Brand for Business Growth, we truly mean it.
Brand Audit
Research, Analysis and Insights
Brand Purpose and Positioning
Brand Strategy
Brand Architecture
Product and Service Architecture
Launch Strategy
Acquisition and Growth Strategy
Brand Naming
Verbal Identity
Visual Identity
Brand Communication
UI-UX
Spatial Branding
Packaging
Retail Design
Brand Toolkits and Guidelines
Sonic and Motion Identity
Organisational Culture Branding
Employee Value Proposition (EVP)
Employer Branding
Marketing and Communications Planning
Organisational Change Management
Strategy Implementation and Support
Training Internal Teams
and More
A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops (based on the project brief) that are customised and immersive, promoting a collaborative approach with our clients. In some cases, we have built brands entirely over a series of 4 to 5 workshops. In others, a certain facet of the brand is developed through a workshop. Some of our proprietary workshops are:
Problem Identification
Brand Modelling
Living the Brand
Brand Auditing
Brand Naming
There are also proprietary modules that may form the basis of the Brand Workshop or a Brand Strategy. Some of our modules include:
Thought Leadership as a Service
Faculty Outreach and Engagement
Merchandising Module
Lean Brand Building
This pack is designed for big companies and organizations who are all set to create a dent in the larger scheme of things or have already gone ahead and made a difference. We welcome entrepreneurs, companies or marketing department heads to get in touch with us to find out more about this package.