SF Dyes Group is considered as one of the reputed business houses in India, having a strong presence in manufacturing and marketing textile dyes and chemicals. The company, known the world over, were looking to conceptualise their annual calendar.

Identifying the right concept, we created a communication style that brings to light a beautiful story of their journey.

Coining a name for the calendar, ‘Shades of Celebration’, we crafted distinct illustrations of each festival telling a story, representing the colours and countries that SF Group touches. We thought of showcasing this idea in a playful, sketchy and artistic style that also somehow reflects the weaves or threads through the use of lines. Thus, every page is a month vibrantly projected in the variant hues of festivals from India to Brazil to Egypt!