Sudarshan Dheer, the logo legend who created the brand identities of numerous corporate organizations including HP, Titan, Kissan or Centurion Bank, passed away, leaving a trail of learnings behind.

Dheer always said that the term ‘design’ was used loosely. Designing in India faced the challenge of colour coding. In his lifetime he led a colour crusade saying that salvation would be reached only when there is a 100% colour match of the designers with the domain of print production.

The late American artist, Paul Peter Piech, who worked briefly with Dheer, wrote, “His corporate identity symbols have a pure sense of grace, beauty and fresh inventiveness that give a bold and vigorous visual identity.”

The design sensibility of Sudarshan Dheer, with such clear conceptualizations in design, is something that we should look ahead to retain when developing memorable identities.