Imagine waking up to a whole new world that doesn’t remember you or your brand. What would you do?

You would have to build your identity from square one. Even if it’s all there in your memory you need to take a few steps back to recollect how you had positioned your brand. However, markets are volatile and so is your consumer’s tastes. If yours is an established old brand you might have to re-position yourself by studying your target audience’s current buying patterns and lifestyle choices.