We build Purposeful & Profitable brands

Solving Business Challenges through Brand Thinking for Bottom-line Growth


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We build Purposeful & Profitable brands

Solving Business Challenges through Brand Thinking for Bottom-line Growth


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ABND is a Consulting firm that offers Brand Strategy, Design, and Culture-building. We have 4 clearly defined practice areas. Each practice area acts as an independent business unit and functions with a specialised team.

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Transforming B2B Objectives into Profitable Solutions

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Since our inception, we have attracted several B2B clients, specifically because we are able to understand B2B dynamics, dealer-distributor networks, manufacturing, engineering, and business services. The B2B Practice works with clients at the cusp of change and evolution. Besides defining strategies, creating brands, and rebranding, this division deals with businesses undergoing mergers and acquisitions, stock launches or public offerings, expansion plans, and repositioning.

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Transforming B2B Objectives into Profitable Solutions

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Since our inception, we have attracted several B2B clients, specifically because we are able to understand B2B dynamics, dealer-distributor networks, manufacturing, engineering and business services. The B2B Practice works with clients at the cusp of change and evolution. Besides defining strategies, creating brands and rebranding, this division deals with businesses undergoing mergers and acquisitions, stock launches or public offerings, expansion plans, and repositioning.

B2B Consumer
Building Authentic and Relevant B2C Brands

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Consumer Practice focuses on building impactful consumer brands (B2C) with an emphasis on long-term business growth. It specialises in helping businesses develop new product lines for untapped markets and has been instrumental in establishing consumer brands for several traditional B2B companies and manufacturers. The Consumer Practice also works with global businesses looking to enter Indian markets.

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India’s First and Only Brand Consultancy for the Education Sector

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With over a decade of experience in creating and working with numerous prolific educational brands, we established Edunoia in 2020. Edunoia offers advisory services, brand thinking and communication strategies to a broad cross-section of education institutions, EdTech companies, and other learning and development units in businesses.

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Elevating Organisational Talent and Culture in a Post-Pandemic Era

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The pandemic has reshaped our work landscape significantly. Adapting to the evolving talent recruitment and retention dynamics, along with a renewed focus on cultivating organisational culture, has become imperative. People Practice offers tangible solutions for businesses, encompassing employer branding, crafting compelling employee value propositions, and fostering robust culture-building initiatives.

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Rebranding a 100-year-old manufacturing powerhouse post a bold reverse acquisition

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Creating a global children nutraceutical brand

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Establishing a Distinctive Brand for an NGO Focused on Empowering Girls in Underserved Regions

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Branding India’s fastest growing company in the Medical Disposables and Equipment sector


Services
Offered


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Strategy

Brand Audit

Research, Analysis and Insights

Brand Purpose and Positioning

Brand Strategy

Brand Architecture

Product and Service Architecture

Launch Strategy

Acquisition and Growth Strategy

Identity

Brand Naming

Verbal Identity

Visual Identity

Brand Communication

UI-UX

Spatial Branding

Packaging

Retail Design

Brand Toolkits and Guidelines

Sonic and Motion Identity

Culture

Organisational Culture Branding

Employee Value Proposition (EVP)

Employer Branding

Advisory

ABND provides ongoing strategic consulting and advisory services to support our partners during their transition phase or to bring the brand and strategy to life. ABND develops and executes a comprehensive plan to achieve defined goals such as:

Marketing and Communications Planning

Organisational Change Management

Strategy Implementation and Support

Training Internal Teams

and More




Workshops & Models

40+ Workshops conducted since 2020

A big part of brand building is framing the right questions. It helps understand brand challenges and address them in the most defined way possible. ABND conducts proprietary Brand Workshops (based on the project brief) that are customised and immersive, promoting a collaborative approach with our clients. In some cases, we have built brands entirely over a series of 4 to 5 workshops. In others, a certain facet of the brand is developed through a workshop. Some of our proprietary workshops are:


Problem Identification

Brand Modelling

Living the Brand

Brand Auditing

Brand Naming


There are also proprietary modules that may form the basis of the Brand Workshop or a Brand Strategy. Some of our modules include: 

Thought Leadership as a Service

Faculty Outreach and Engagement

Merchandising Module 

Lean Brand Building

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A Network of
Brand Practitioners

We believe in one thing: that Branding is a collaborative process that requires all functions working together as one team. We aim to break down the silos between strategy, design, and service teams. While a function’s skill sets remain the same, Brand Practitioners as a collective are part of a larger domain. We see Brand and Business, and not elements like Design, Copy, Advertisements, Film, or the likes.


News & Blogs

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