Guiding a Global Amalgamation
Naming, Positioning, Communication Strategy, Brand Identity, Branding Collaterals
GMM Pfaudler, the Indian arm of a 100-plus year acquired its parent company, Pfaudler. With Pfaudler as a multi-national and diverse company, employing over 1,500 employees and manufacturing facilities on four continents, the amalgamation meant establishing a seamless transition, and a harmonious integration at all stakeholder levels.
ABND was tasked to understand the business at large, the offerings including products and services, branded lines – all across the different geographies, and come up with a unified corporate brand and establish a future-ready offerings brand portfolio considering the growth plans of the unified entity.
As reflection of GMM Pfaudlers' global ambitions, BIG MOVES was defined as the rallying cry across the organization that will allow their people, customers, and the communities they operate in to grow.
This was supplemented by creating a brand-new visual identity based on a brand personality followed by a robust brand architecture for the branded lines.
Branded Product Lines
Each branded line got its own set of identity and communication collaterals, clearly, empowering their growth as individual business verticals.
The last part entailed creating communication for global deployment and bring alive BIG MOVES – simply, a metaphoric representation of GMM Pfaudler.