The Solution

Through insights culled, Coserve emerged as an industry trailblazer, uniquely poised to not only lead the market but also cater to the distinct needs of its clientele. In a landscape dominated by technology, ABND unearthed a distinctive characteristic of Coserve – an unparalleled fusion of technological prowess and genuine empathy. Notably, the Coserve team is recognised for delving deeply into clients' challenges, addressing both the technical intricacies and the human dimension. Two fundamental pillars emerged:

Simplifying Transformation: Leveraging profound insights, comprehensive understanding, and seasoned expertise, Coserve demonstrates the capability to streamline intricacies and inspire confidence.

Humanising Experience: The Coserve team addresses challenges with a compassionate perspective, acknowledging the intricate interdependence between technology and human dependencies.

This revelation steered our brand positioning towards'Thoughtful Transformation'

Coserve stands as a catalyst for transformation, housing a cadre of seasoned ERP and CRM experts. Their distinctive advantage lies in orchestrating simplified transformations through a human-centred approach. Placing the customer at the forefront, Coserve not only makes digital transformations engaging but also seamlessly navigable, empowering organisations to confidently embrace the future.

The visual identity embodies simplicity and memorability, encapsulating 'Simplifying transformation with a humanising experience.' This is visually conveyed through an abstract fusion of two hands uniting to create the letter 'O,' symbolising symbiosis. The fluidity within the 'O' not only communicates the idea of transformation but also signifies the journey from the past to the future.

Carefully curated, the brand colours were chosen to evoke a sense of formality, while ensuring a cohesive representation of growth, trust, and transparency. The overall design embodies the essence of Coserve, depicting a brand that not only facilitates transformations but does so with a human touch, nurturing meaningful connections and trust along the way.